1. HAPPYORNOT LTD. SUMELIUKSENKATU 18 B, 33100 TAMPERE FINLAND. www.happy-or-not.com. ® & Copyright HappyOrNot Ltd. 2009-2013. Other trademarks belong to their respective owners. All rights reserved.. 1. HappyOrNot® score The average “index”: a scale of 0-100 (0=worst, 100=best). The values Green button gives 100 points. Light green button gives 66,66.. points Light red button gives 33,33.. points Red button gives 0 points ------------------------------------------------------------------------------------------------- Formula is: (0*x+33,33...*y+66,6..*z+100*w)/(x+y+z+w) x = amount of red y = amount of light red z = amount of light green w = amount of green Examples: When all customers push red button, result is 0. When all customers push green button, result is 100. When half of customers push light green and other half push light red result is 50. Confidential

2. HAPPYORNOT LTD. SUMELIUKSENKATU 18 B, 33100 TAMPERE FINLAND. www.happy-or-not.com. ® & Copyright HappyOrNot Ltd. 2009-2013. Other trademarks belong to their respective owners. All rights reserved.. 2. Optional score: NPS compatible HON Net Promoter Score is a trademark of Satmetrix Systems, Inc., F. Reichheld, and Bain & Company. Confidential

3. HAPPYORNOT LTD. SUMELIUKSENKATU 18 B, 33100 TAMPERE FINLAND. www.happy-or-not.com. ® & Copyright HappyOrNot Ltd. 2009-2013. Other trademarks belong to their respective owners. All rights reserved.. Promoters = Deep Green (very positive) Passive = Green (quite positive) Detractors = Light Red and Deep Red (negative buttons) HOW NPS COMPATIBLE HON SCORE IS CALCULATED? First the percentages of different feedbacks are calculated Then NPS score is calculated by reducing the Light Reds and Deep reds from Deep Greens Example – total of 29 feedbacks with following distribution: 19 Deep Greens (66%) 3 Greens (10%) 2 Light Reds (7%) 5 Deep Reds (17%) NPS = 66% - (7% + 17%) = 42% = 42 2. Optional score: NPS compatible HON Confidential Net Promoter Score is a trademark of Satmetrix Systems, Inc., F. Reichheld, and Bain & Company.