1. Positive PR-Dealing with Israel KKL- JNF Image in the World

2. KKL-JNF Image in Europe Negative perception among general media They don’t know about KKL-JNF activities Open new markets, new challenges Communication and aggressive marketing Think outside the box

3. KKL-JNF Image in Africa-Asia Know-how Israeli support and expertise to developing/emerging countries JNF-KKL in Africa – The traveling Bible and the holy touch Invest in opening new offices, contact points around the world

4. The Christian link to the Holy KKL-JNF Planting operations The implementation of biblical verses JNF-KKL traveling agency for millions of pilgrims Gate to increased exchanges between Israel and the world – water, agriculture, forest, desertification, R&D, human welfare