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Published byHector Stewart Modified over 9 years ago
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Young people Students/ under 25’s How to encourage train travel
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Introduction Three sub groups Commuters (<25) School kids University & college students Considerations Marketing ideas
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Commuters: considerations
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Commuters: marketing ideas Strategy: partnership with employers – encourage their staff Strategy: comparing to bus/car > TRAIN IS BETTER Social media Bill boards Radio ads Poster campaign Bus stops Traffic jam locations Gas stations
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Rather be here? Or there?
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School children: considerations KIDS PARENTS - More safe for kids - Independence for kids - Quicker for parents (drop-off)
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School kids: marketing ideas At school Smaller kids: field trip Leaflets: front for kids, back for parents Posters
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University & college students: considerations
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University & college students: marketing ideas Focus on first year students Introduction offers (NUS-card) Discount, corporate with university Social media
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