2. Business Acceleration Program Fall 2015 Session 3 September 24, 2015

3. Check in

4. Course Outline Weeks 1 - 3 – Long Term Focus Weeks 4 - 6 – Quarterly to Monthly Focus Weeks 7 - 10 – Nuts and Bolts of running your business Weeks 11 - 13 – Gaining Traction

5. 8 Questions from Traction What are your core values? What is your core focus? What is your 10 year target? What is your marketing strategy? What is your 3 year picture? What is your 1 year plan? What are your quarterly Rocks? What are your issues?

6. 10 Year Target

7. Your Marketing Strategy

8. Don’t try to be all things to all people… …a focused effort will enable you to sell and close more of the right type of work.

9. Marketing Strategy – 4 elements Your Target Market Your 3 Uniques Your Proven Process Your Guarantee

10. Target Market Demographic Geographic Pyschograpic Define your target market(s) Come up with a List of ideal characteristics

11. 3 Uniques Unique Core Differentiators Unique Selling Propositions What makes your company stand out from the competition? No one else can do these 3 the way you do

12. Proven Process~ Document “The way we do things here”

13. Guarantee Pinpoint an industry wide problem, and solve it.

14. Your 3 Year Picture

15. Action for the week Traction Read Pages 81-89 Start filling in Vision Traction Organizer with what you have identified so far Action Review/Revise your 10 Year Target Keep playing with 10 Year Projection Tool Work on Marketing Strategy –Your Target Market –Your 3 Uniques –Your Proven Process –Your Guarantee

16. Next Week 1 Year Target 90 Day Rocks

17. Contact and Connect Linnea Blair Office: 619.291.3700 Email: Lblair@AdvisorsOnTarget.com Web: AdvisorsOnTarget.com Twitter: AdvisorOnTarget Facebook:facebook.com/AdvisorsOnTarget LinkedIn:linkedin.com/in/linneablair