1. 1 LIBRARY SWOT James McDish (not his real name)

2. 2 Library SWOT Agenda  Welcome and Housekeeping for meeting  Attendance record  Define parameters of the SWOT  Break into groups 10 mins  Report back  Where to from here…

3. 3 Overview  SWOT Strengths, Weaknesses, Opportunities and Threats. Meeting divides into four equal groups to brainstorm and write down ideas on one of the SWOTs. Discussion areas: Library Skills, Services, Products and Changes in the Environment (both internal and external).

4. 4 STRENGTHS  Consider: What do we do better as a library than our competitors? Which services are popular?

5. 5 WEAKNESSES  What services or products do students or staff need to go elsewhere for, what have we missed?

6. 6 OPPORTUNITIES  What new trends or issues can we tap to develop the library’s support and growth?  Are there any services not yet being offered that are worthy of investigation?

7. 7 THREATS  What factors might threaten the library’s ability to deliver the best services in the best way?

8. 8 Where to from Here…  Collation of information will form the first step of our situational analysis. Reference: Welch, L. 2006, “Groundwork: A situation analysis”, in The other 51 weeks: A marketing handbook for librarians, Centre for Information Studies, Wagga Wagga pp. 25-43.