1. Harvard Extension School EXPO E34: Business Rhetoric Section 1 (5:30PM-7:30PM) Instructor: Julie Anne McNary 1. Please check your Elluminate Audio Wizard; 2. We will begin at 5:30PM.

2. Harvard University Extension School Spring Semester 2012 Expo E34: Business Rhetoric

3. Section 1; Monday evenings, 5:30PM – 7:30PM Online WebConference Via Elluminate Software Website: http://isites.harvard.edu/icb/icb.do?keyword=k78794 Elluminate Room: https://sas.elluminate.com/m.jnlp?password=M.65B4AE7294DC8656F141580FCCB3C8&sid=2007009

4. Your Instructor: Julie Anne McNary B.A., Wellesley College, 1994 English Literature M.Ed., Harvard Graduate School of Education, 1995 Language and Literacy MA/M.F.A, University of Utah, 1998 British & American Literature and Creative Writing Cell Phone: (617) 233-7532 – no calls after 10PM – Voicemail during business hours jmcnary@post.harvard.edu

5. Class Schedule Harvard Grading System CEO Final Grade Results Proposal cover letter, executive summary, outline peer review exercises Proposals – moving from your cover letter, executive summary, outline to your first draft, and a revision thereof, due next week. Peer-to-peer workshop, 25 minutes.

6. Harvard Grading System Grades reflect the quality and quantity of a student's work submitted throughout the term according to the grading standards listed below. Undergraduate- and graduate-credit students may earn the following grades: Grades reflect the quality and quantity of a student's work submitted throughout the term according to the grading standards listed below. Undergraduate- and graduate-credit students may earn the following grades:

7. A and A- grades represent work whose superior quality indicates a full mastery of the subject and, in the case of A, work of extraordinary distinction. There is no grade of A+. A and A- grades represent work whose superior quality indicates a full mastery of the subject and, in the case of A, work of extraordinary distinction. There is no grade of A+. B+, B, and B- grades represent work of good to very good quality throughout the term; however, it does not merit special distinction. B+, B, and B- grades represent work of good to very good quality throughout the term; however, it does not merit special distinction. C+, C, and C- grades designate an average command of the course material. C+, C, and C- grades designate an average command of the course material. D+, D, and D- grades indicate work that shows a deficiency in knowledge of the material. D+, D, and D- grades indicate work that shows a deficiency in knowledge of the material. E is a failing grade representing work that deserves no credit. An E may also be assigned to students who do not submit required work in courses from which they have not officially withdrawn by the deadline. E is a failing grade representing work that deserves no credit. An E may also be assigned to students who do not submit required work in courses from which they have not officially withdrawn by the deadline.

8. CEO Report Finals – Grading Results A = 1 A = 1 A/A- = 2 A/A- = 2 A- = 3 A- = 3 A-/B+ = 1 A-/B+ = 1 B+ = 2 B+ = 2 B = 3 B = 3 B = 4 B = 4 B/B - = 1 B/B - = 1 C+ = 1 C+ = 1 C+/C = 1 C+/C = 1 Not yet graded: 2 Not yet graded: 2

9. Your Graded Papers: What to expect

10. WRITING WITH SOURCES AND WRITING WITH INTERNET SOURCES THESE ARE MUST READS!!!

11. Proposal Revision Strategies General Approach: – –Revise your Body First – –Revise your Conclusion – –Finally, revise your Introduction/Executive Summary Test for Logic, Tone, and Organization – –3 Question Rule for Organization   Paragraph Structure – the most important unit of organization in your work – –Topic Sentence that states an analytical, or observational, claim – –Evidence – –Analysis and transition   Section Structure – very similar to paragraph structure, but just not as formally so Revise for overall Coherence Revising for Overall Clarity Revise for Economy Revising for Word Choice – FURY (familiar, unique, rich, or your own voice, etc.) Revising your sentence structure, grammar, and punctuation

12. Test for Logic, Tone, Organization Some Rules for Logic, Tone, Organization:   Does the document read like a story? Is it too chatty, too narrative? Can you distill down to the facts? Most importantly, does it solve a problem, or seize an opportunity?   Is it filled with I, me, and mine? With the exception of a few papers that are addressing personal projects, it should not…   Are your paragraphs/sections properly structured? – –Topic Sentence that states an analytical, or observational, claim – –Evidence – –Analysis and transition

13. Revise for Overall Clarity Use concrete and specific words Use the active voice Make sure to be conscious of Agency Simplify Tense: stay in present tense when possible Avoid “helping verbs” would, should, and could Identify and replace ambiguous pronouns Use standard English words – avoid colloquial, or slang, terms Check sentences for misplaced or dangling modifiers

14. Revise for Overall Coherence 5 points of focus – –Repeat Key Words throughout your paper – –Ensure that each paragraph begins with a point and a topic sentence stating an analytical, or observational, claim – –Use transition words – –Use vertical lists for series of like items – –Only use graphics if they make, or strengthen, a point.

15. Revise for Economy Cut useless verbs Cut useless prepositions Cut who, which and that Cut useless repetition Cut redundancy Cut useless commentary Cut useless modifiers

16. Think about Word Choice Is every single word the RIGHT word? Is every single word the RIGHT word? Stone wall metaphor Stone wall metaphor FURY FURY (familiar, unique, rich, or your own voice, etc.)