1. Philips Design April 2011 Headphones “Escape” packaging 7 April

2. Internal use only Philips Design, Philips Design, March 2011 Packaging

3. Internal use only Philips Design, Philips Design, March 2011 Pack = sign

4. Internal use only Philips Design, Philips Design, March 2011 4 Pack design explorations Signage on packs Wrap around pack (city is 3d) Letters Arrows Tilted graphic Cropped tightly (as in: framing your space/ view)

5. Internal use only Philips Design, Philips Design, March 2011 5 Pack design explorations Half of pack exposes product Different graphics per segment but together they tell the city story Build it: rough Stitch it: tactile Dip it: sleek bright Twist it>> stretch it: ????

6. Internal use only Philips Design, Philips Design, March 2011 6 Pack design explorations Diecut the sign Shapes Window box is angular

7. Internal use only Philips Design, Philips Design, March 2011 7 Pack design explorations Stencil lettering Destinational Arrows: directional

8. Internal use only Philips Design, Philips Design, March 2011 8 Pack design explorations Consider inside of pack Let the light in!

9. Internal use only Philips Design, Philips Design, March 2011 5 directions –Range –3d arrow –Colour block –Grid –Frame

10. Internal use only Philips Design, Philips Design, March 2011 ‘range’

11. Internal use only Philips Design, Philips Design, March 2011 11 range

12. Internal use only Philips Design, Philips Design, March 2011 12 range Stopping power

13. Internal use only Philips Design, Philips Design, March 2011 13 range Lettering is concept but different executions

14. Internal use only Philips Design, Philips Design, March 2011 14 range

15. Internal use only Philips Design, Philips Design, March 2011 15 range

16. Internal use only Philips Design, Philips Design, March 2011 16 range

17. Internal use only Philips Design, Philips Design, March 2011 17 range

18. Internal use only Philips Design, Philips Design, March 2011 18 range

19. Internal use only Philips Design, Philips Design, March 2011 19 range

20. Internal use only Philips Design, Philips Design, March 2011 20 range

21. Internal use only Philips Design, Philips Design, March 2011 ‘3d arrow’

22. Internal use only Philips Design, Philips Design, March 2011 22 3d arrow Industrial vernacular

23. Internal use only Philips Design, Philips Design, March 2011 23 3d arrow On the street

24. Internal use only Philips Design, Philips Design, March 2011 24 3d arrow

25. Internal use only Philips Design, Philips Design, March 2011 25 3d arrow 3d “arrow”

26. Internal use only Philips Design, Philips Design, March 2011 26 3d arrow 3d “arrow”

27. Internal use only Philips Design, Philips Design, March 2011 27 3d arrow

28. Internal use only Philips Design, Philips Design, March 2011 28 3d arrow

29. Internal use only Philips Design, Philips Design, March 2011 29 3d arrow

30. Internal use only Philips Design, Philips Design, March 2011 30 3d arrow

31. Internal use only Philips Design, Philips Design, March 2011 31 3d arrow

32. Internal use only Philips Design, Philips Design, March 2011 32 3d arrow

33. Internal use only Philips Design, Philips Design, March 2011 33 3d arrow

34. Internal use only Philips Design, Philips Design, March 2011 34 3d arrow

35. Internal use only Philips Design, Philips Design, March 2011 35 3d arrow

36. Internal use only Philips Design, Philips Design, March 2011 36 3d arrow

37. Internal use only Philips Design, Philips Design, March 2011 Colour block

38. Internal use only Philips Design, Philips Design, March 2011 38 Colour blocking

39. Internal use only Philips Design, Philips Design, March 2011 39 Colour blocking

40. Internal use only Philips Design, Philips Design, March 2011 40 Colour blocking

41. Internal use only Philips Design, Philips Design, March 2011 41 Colour blocking

42. Internal use only Philips Design, Philips Design, March 2011 42 Colour blocking

43. Internal use only Philips Design, Philips Design, March 2011 43 Colour blocking

44. Internal use only Philips Design, Philips Design, March 2011 44 Colour blocking

45. Internal use only Philips Design, Philips Design, March 2011 45 Colour blocking

46. Internal use only Philips Design, Philips Design, March 2011 grid

47. Internal use only Philips Design, Philips Design, March 2011 47 grid

48. Internal use only Philips Design, Philips Design, March 2011 48 grid Industrial vernacular

49. Internal use only Philips Design, Philips Design, March 2011 49 grid

50. Internal use only Philips Design, Philips Design, March 2011 50 grid

51. Internal use only Philips Design, Philips Design, March 2011 ‘frame’

52. Internal use only Philips Design, Philips Design, March 2011 52 frame

53. Internal use only Philips Design, Philips Design, March 2011 53 range

54. Internal use only Philips Design, Philips Design, March 2011 54 frame

55. Internal use only Philips Design, Philips Design, March 2011 55 frame

56. Internal use only Philips Design, Philips Design, March 2011 56 3d arrow

57. Internal use only Philips Design, Philips Design, March 2011 57 frame

58. Internal use only Philips Design, Philips Design, March 2011