1. Hallyu Wave: The Global Spread of Korean Pop Jason Shin December 19 th, 2011 World Music Professor Oakes

2. History Physically located in between China and Japan Relatively small nation Occupied by Japan from 1919-1945 One of China’s main trading partners 2

3. Hallyu Wave 3 Began in 1992 with the debut of Seo Taiji & The Boys Western influences including rap, rock, and techno Created a fresh new sound that took over the country 1 st and 2 nd wave 2 nd wave receiving more global attention due to easy accessibility across the world

4. Foreign Interest Why do foreigners like kpop? Fresh new sound with live performances posted online weekly Highly successful marketing strategies Unmatched professionalism Flash mob in Paris that demanded an extra concert date be added 4

5. Adaptations Multitalented members who sing, dance, and act Foreign born group members that attract fans across the world Adopting English in lyrics, band names, and even full songs Work with world-famous producers across the globe Regular change of musical and stylistic concepts 5

6. Future Globalization “I’m not a businessman, I’m a business, man” $3.8 Billion business One of Korea’s most important exports 6

7. Taste of Hallyu The Boys (English) Live at MSG 7