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PLAN By Michelle Sepanski.

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Presentation on theme: "PLAN By Michelle Sepanski."— Presentation transcript:

1 PLAN By Michelle Sepanski

2 PLAN FOR THE YEAR AHEAD COMMUNICATION INITIATIVES GOALS RESOURCES
Corporate strategy put into action GOALS Working together to achieve success RESOURCES Utilize our communication ecosystem to effectively plan a strategic process of reaching and converting sales opportunities EVALUATION Analyze the success of tactics and resources to refine future communication strategy plans

3 Initiatives Corporate Messaging & Branding The New Vicon Meet the Team
Channel Partner Program A & E Program Vicon Developers Forum New Products Launch Professional Services Mobile Application

4 GOALS MARKETING-SALES FUNNEL Awareness / Lead Gen Interest
Increase Lead Generation by 10% Awareness / Lead Gen Interest Improve process for disseminating sales opportunities Consideration Conversion Institute follow-up to sales opps through enhanced CRM Loyalty

5 Enhanced Follow-through

6 Communication Ecosystem
Website Internal Comm INTEGRATED RESOURCES Advertising Content/Thought Leadership PR Collateral Social Media Videos Tradeshows/ Events Webinars

7 Communication Ecosystem
Website Internal Comm INTEGRATED RESOURCES Advertising Content/Thought Leadership PR Collateral Social Media Videos Tradeshows/ Events Webinars

8 Content & Thought Leadership
TIMELINE APR MAY JUN JULY AUG SEPT OCT CORP. MESSAGING High Level Program Initiative DEVELOPERS FORUM High Level Program Initiative NEW PRODUCT LAUNCH VAX ViconNet 8 IQ 6XX EVENTS Disti ISC Disti Disti Disti ASIS Disti Resellers AUDIENCE Distribution A&E IT COMMUNITY ONGOING Nurturing & s Content & Thought Leadership PR Webinars Social

9 Evaluation WEBSITE EMAIL BLASTS CONTENT EVENTS/TRADESHOWS
LEAD GEN TACTICS SOCIAL MEDIA Google Analytics OPENS Whitepaper Downloads Disti Events CRM Insights JUMP Downloads SEO CLICKS Datasheet Downloads ISC/ASIS Shares Software Downloads Social Media Webinar Analytics ReTargeting UNSUBSCRIBES Rose & Dodge Case Study Reprints EVENT TRACKING

10 Area 10 & 11: VAX – Vicon Access Control
Area 8 & 9: HD Express Area 10 & 11: VAX – Vicon Access Control Area 12: IQeye and Vicon Cameras Area 15: ViconNet 8 Area 3 & 13: VMDC 15

11 Area 14: Empowerment Zone Area 15: Reception Area 16: Mobile App
Area 17: Working Along Side You 16 14 17 15

12 ISC Show Reminders 1 Load Compulead App to your smart devices and scan/input badges 2 Cheat Sheet for talking points 3 Handouts: PSG, Channel Partner Program Brochure, Virtual Machine Whitepaper, IQeye thumbdrives 4 Teco Bar attendees without a ticket – SCAN BADGE first

13 QUESTIONS ??

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