1. The [Market Being Served, i.e. – “Small Business”] Guide to [Subject] The top [number] things you need to know

2. What is [subject]? sub·ject Noun /ˈsəbjəkt/ 1.[Definition]

3. Who cares? [Put subject into context that audience understands]

4. [Brief description of what stat/graphic below says about the subject] [Interesting statistic/graphic about subject]

5. The top [number, 3-5] benefits of [subject] 1.Benefit #1 2.Benefit #2 3.Benefit #3

6. The top [number, 3-5] challenges of [subject] 1.Challenge #1 2.Challenge #2 3.Challenge #3

7. Top [number, 3-5] myths about [subject] 1.Myth #1 2.Myth #2 3.Myth #3

8. Frequently Asked Questions about [Subject]

9. [Number] - Question? [Response] – [Sub-response, if appropriate] [Response]

10. [Next Number] - Question? [Response] – [Sub-response, if appropriate] [Response]

11. Key questions you should ask about [subject] 1.[Question – i.e. - Is it easy to use?] 2.Ex. Is it affordable for my business? 3.Ex. Are there financing options? 4.Ex. Is there warranty coverage? 5.Ex. Does it have quality and reliability? 6.Ex. What other features does the system offer that I should consider?

12. Questions?