1. May 24, 2011 4163/6904

2. 1.Questionnaires... a. are a quick and easy way to gather information b. are only good for collecting qualitative data c. are only good for collecting quantitative data d. require thought and careful planning

3. 2.If you want a high completion rate, you would administer the questionnaire: a. in person b. via (snail) mail c. via email d. using a web-based form

4. 3. Before sending out a questionnaire, you should make sure that: a. questions are worded clearly b. the questionnaire can be completed within the desired amount of time c. you can analyze the results d. all of the above

5. 4. Which of the following is not an important aspect of a successful questionnaire? a. include only closed questions b. know what statistics you are going to run in advance c. do a pilot questionnaire d. include only understandable, clear questions

6. Interviews With Individuals  Structured  Semi-structured  Un-structured (open, in-depth) With Groups  Focus groups

7. Interviewing is…  Talking and listening to people  Verbally asking participants questions and hearing their point of view in their own words  Done face-to-face or over the phone

8. Interviews  Deep and free response  Flexible, adaptable  Glimpse into participant’s tone, gestures  Ability to probe, follow up  Costly in time and personnel  Requires skill  May be difficult to summarize responses  Possible biases (interviewer, participant, situation)

9. Structure interview  Uses script and questionnaire  No flexibility in wording  No flexibility in question order  Closed response options  Open response options

10. Semi-structured interview  Outline of topics or issues to cover  Some questions may be standard  May vary wording or order of questions  May probe interesting responses  Fairly conversational and informal

11. Unstructured  Most spontaneous  Focused topics or questions are not predetermined  But can have general ideas of initial areas of interest  Questions emerge from the situation and what is said  Individualized and relevant to the situation

12. Focus Groups  Structured small group interviews  Focused in two ways: 1. Participants are similar in some way 2. Information on the topic is guided by a set of focused questions  To solicit perceptions, views, and a range of opinions (not consensus)

13. Probing  Q: What did you like best about the interface?  A: “I liked everything”

14. Interviewing Tips  Keep language in line with the participant  Avoid long questions  Create comfort  Establish time frame (and stick to it!  Avoid leading questions  Be respectful  Listen carefully

15. Active Listening Exercise  Read first page of handout  Pair up: A and B  5 minutes: A interviews B  1 minute question formation  4 minutes interview/probe  Repeat - 5 minutes: B interviews A

16. Topic 1  What do they like/dislike about their mobile device

17. Topic 2  Discuss a class where they have done badly (below their normal standards)