1. JANE KIM, SHELTON MILLER RACHAEL RUNDUS, MICHAEL MCKINLEY Olive Branch

2. Contact with Customers Website Blog Facebook Twitter Word-of-Mouth

3. Website

4. Blog

5. Facebook

6. Twitter

7. Competitors McAlister’s Jason’s Deli Jimmy John’s Panera Bread Subway Café Cappuccino World Cup Café Schmaltz What About Cupcakes Simply Delicious Baker Patsy’s Bake Shop Gerik’s Old Fashioned Kolaches

8. Market Position

9. SWOT Analysis Strengths Weaknesses Opportunities Threats

10. Specific Promotion and Marketing Strategies Media Outlets  Twitter  Facebook  Blog Referral Program Local Business Partnerships Discount for using Branded Products Catering

13. Questions?