1. Designing a Magazine Cover

2. Introduction When you pass by the magazine rack at Wal-Mart, what makes you want to pick up a magazine and read it?  The cover

3. Objectives By the end of this lesson, you’ll be able to:  Describe at least 3 design elements that should be considered when designing for a specific audience.  Choose proper photos/clipart for the intended audience.  Choose an appropriate color scheme for a stated audience.  Design a magazine cover for a specific audience.

4. Design Elements  Font  Color  Layout

5. Fonts  Don’t overuse fonts  Never use more than 4 fonts.  Readable  Size  Typeface  Use Bold and italics instead of different fonts

6. Common Fonts Times New Roman – best for large blocks of text Arial – Good for titles: very clean Comic Sans MS – whimsical and informal Script – Small and Elegant Georgia – classy Trebuchet – Very clean

7. Colors  As always: Use a Color Scheme  Stereotypical colors work!  Gender (pink, blue, pastels, gray)  Industry standards (Cat yellow, John Deere Green)  Age groups  Country/Ethnic colors  Read this about colour in marketing:  https://precisionintermedia.com/color https://precisionintermedia.com/color  Red is known to induce appetite while blue draws strength.

8. Pictures/Graphics  Catch the readers eye  Simplicity usually works best  Simple clipart – Nothing Complex  Limited subjects in pictures  Don’t over-enlarge small pictures  See the next two slides for an example of this

11. Mimicry  When in doubt, borrow!  Don’t steal designs, but borrow from design elements you like

12. Some Examples  The next few slides are examples of magazine covers, but feel free to browse through some on your own.