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Jenny Babbitt. HISTORIC SPEECHES “I Have a Dream” “Gettysburg Address” Inaugural Speech.

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Presentation on theme: "Jenny Babbitt. HISTORIC SPEECHES “I Have a Dream” “Gettysburg Address” Inaugural Speech."— Presentation transcript:

1 Jenny Babbitt

2 HISTORIC SPEECHES “I Have a Dream” “Gettysburg Address” Inaugural Speech

3 “Informative speeches can provide new and unfamiliar information, extend what the audience already knows, or update old information about a topic or issue.” (Communicating For Results A Guide for Business and the Profession, 2014)

4 ORAL BRIEFING  Summary of Facts  Under 15 Minutes  Formal & Informal  Example: Weekly staff meeting ORAL REPORT  Details of Facts  20 Minutes  Formal  Examples: Feasibility Report, Progress Report or Proposal

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6  Size of Audience?  Mandatory vs. Choice?  Who are they?  What do they know?  Are they familiar with you?  Negative biases?

7 FOUR TYPES OF AUDIENCES 1. Friendly 2. Neutral 3. Uninterested 4. Hostile

8 1. What do you want accomplished? 2. What will the audience take away? 3. What do you want the audience to do with that information?

9  Diversity in the Workplace  Healthcare Costs  Mars Exploration  Telecommuting – Pros and Cons  Job seeking on the Internet

10  Why?  What to search for?  Where to search?

11 TOPICAL PATTERN  Most Popular  Easiest  Most to Least important, known to unknown, familiar to unfamiliar SPATIAL PATTERN  AKA Geographical  Organizes points on spatial location.  Front to rear, bottom to top, left to right.  Ex. Layout of a manufacturing plant

12 CHRONOLOGICAL PATTERN  Present in order of ocurrence.  Ex. Historical Event CAUSAL PATTERN  Cause & Effect relationship.  Ex.

13  Extemporaneously  Use of Visual Aids  Memorizing  Speaking from a Manuscript

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15 “Persuasive speeches are done primarily to advocate some sort of change in attitudes, beliefs, or behaviors. ( Business & Professional Communicating in a Digital Age, 2013)

16  Identify Opinion Leaders  Show how you will fulfill your audiences needs.

17 DETERMINE WANTED REACTION  Reinforce current belief  Inspire agreement  Request specific action

18  Trustworthiness  Competency  Dynamism  Objectivity

19  Variety of supporting materials  Clarify  Add Interest  Support your arguments

20 CLAIM/REASONS PATTERN  Inductive reasoning  Deductive reasoning CAUSAL PATTERN  Cause / Effect reasoning  Solution Step  Action Step

21 PROBLEM – SOLUTION PATTERN  Problem – solution – benefits  Problem – solution - action COMPARATIVE ADVANTAGES PATTERN  Audience agrees on the problem  Audience disagrees on the solution

22 CRITERIA SATISFACTION PATTERN  Establish Criteria  Show your plan THE MOTIVATED SEQUENCE  Attention Step  Need Step  Satisfaction Step  Visualization Step  Action Step

23  Introduction  Body  Conclusion

24 DODON’T  Honest  Influence  Give your audience a choice  Manipulate  Coerce  Force

25  Rehearse  Record  Repeat

26 SIMILARITIESDIFFERENCES  Audience Analysis  Research  Competency of Delivery  Purpose  Organization

27 INFORMATIVEPERSUASIVE

28  Hamilton, C. (2014) Communicating for Results A Guide for Business and the Professions. (10 th ed.) Boston, MA: Wadsworth Cengage Learning.  Waldeck, J., Kearney, P., & Plax, T. (2013) Business and Professional Communicating in a Digital Age. Boston, MA: Wadsworth Cengage Learning.  Morgan, N. (Nov. 4, 2014) The Greatest American Speeches – Ever? Forbes. Retrieved from http://www.forbes.com/sites/nickmorgan/2014/11/04/the- greatest-american-speeches-ever

29  Frankel, A. (Retrieved June 8, 2015) 6 Tips for Writing a Persuasive Speech (On Any Topic). Time. Retrieved from http://time.com/3664739/6-tips-for-writing-a- persuasive-speech-on-any-topic  Neill, C. (Feb. 23, 2015) How To Deliver Persuasive Presentations. Forbes. Retrieved from http://www.forbes.com/sites/iese/2015/02/23how-to- deliver-persuasive-presentations http://www.forbes.com/sites/iese/2015/02/23how-to- deliver-persuasive-presentations


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