1. Jenny Babbitt

2. HISTORIC SPEECHES “I Have a Dream” “Gettysburg Address” Inaugural Speech

3. “Informative speeches can provide new and unfamiliar information, extend what the audience already knows, or update old information about a topic or issue.” (Communicating For Results A Guide for Business and the Profession, 2014)

4. ORAL BRIEFING  Summary of Facts  Under 15 Minutes  Formal & Informal  Example: Weekly staff meeting ORAL REPORT  Details of Facts  20 Minutes  Formal  Examples: Feasibility Report, Progress Report or Proposal

6.  Size of Audience?  Mandatory vs. Choice?  Who are they?  What do they know?  Are they familiar with you?  Negative biases?

7. FOUR TYPES OF AUDIENCES 1. Friendly 2. Neutral 3. Uninterested 4. Hostile

8. 1. What do you want accomplished? 2. What will the audience take away? 3. What do you want the audience to do with that information?

9.  Diversity in the Workplace  Healthcare Costs  Mars Exploration  Telecommuting – Pros and Cons  Job seeking on the Internet

10.  Why?  What to search for?  Where to search?

11. TOPICAL PATTERN  Most Popular  Easiest  Most to Least important, known to unknown, familiar to unfamiliar SPATIAL PATTERN  AKA Geographical  Organizes points on spatial location.  Front to rear, bottom to top, left to right.  Ex. Layout of a manufacturing plant

12. CHRONOLOGICAL PATTERN  Present in order of ocurrence.  Ex. Historical Event CAUSAL PATTERN  Cause & Effect relationship.  Ex.

13.  Extemporaneously  Use of Visual Aids  Memorizing  Speaking from a Manuscript

15. “Persuasive speeches are done primarily to advocate some sort of change in attitudes, beliefs, or behaviors. ( Business & Professional Communicating in a Digital Age, 2013)

16.  Identify Opinion Leaders  Show how you will fulfill your audiences needs.

17. DETERMINE WANTED REACTION  Reinforce current belief  Inspire agreement  Request specific action

18.  Trustworthiness  Competency  Dynamism  Objectivity

19.  Variety of supporting materials  Clarify  Add Interest  Support your arguments

20. CLAIM/REASONS PATTERN  Inductive reasoning  Deductive reasoning CAUSAL PATTERN  Cause / Effect reasoning  Solution Step  Action Step

21. PROBLEM – SOLUTION PATTERN  Problem – solution – benefits  Problem – solution - action COMPARATIVE ADVANTAGES PATTERN  Audience agrees on the problem  Audience disagrees on the solution

22. CRITERIA SATISFACTION PATTERN  Establish Criteria  Show your plan THE MOTIVATED SEQUENCE  Attention Step  Need Step  Satisfaction Step  Visualization Step  Action Step

23.  Introduction  Body  Conclusion

24. DODON’T  Honest  Influence  Give your audience a choice  Manipulate  Coerce  Force

25.  Rehearse  Record  Repeat

26. SIMILARITIESDIFFERENCES  Audience Analysis  Research  Competency of Delivery  Purpose  Organization

27. INFORMATIVEPERSUASIVE

28.  Hamilton, C. (2014) Communicating for Results A Guide for Business and the Professions. (10 th ed.) Boston, MA: Wadsworth Cengage Learning.  Waldeck, J., Kearney, P., & Plax, T. (2013) Business and Professional Communicating in a Digital Age. Boston, MA: Wadsworth Cengage Learning.  Morgan, N. (Nov. 4, 2014) The Greatest American Speeches – Ever? Forbes. Retrieved from http://www.forbes.com/sites/nickmorgan/2014/11/04/the- greatest-american-speeches-ever

29.  Frankel, A. (Retrieved June 8, 2015) 6 Tips for Writing a Persuasive Speech (On Any Topic). Time. Retrieved from http://time.com/3664739/6-tips-for-writing-a- persuasive-speech-on-any-topic  Neill, C. (Feb. 23, 2015) How To Deliver Persuasive Presentations. Forbes. Retrieved from http://www.forbes.com/sites/iese/2015/02/23how-to- deliver-persuasive-presentations http://www.forbes.com/sites/iese/2015/02/23how-to- deliver-persuasive-presentations