Download presentation
Presentation is loading. Please wait.
Published byNoreen Hudson Modified over 9 years ago
1
Jenny Babbitt
2
HISTORIC SPEECHES “I Have a Dream” “Gettysburg Address” Inaugural Speech
3
“Informative speeches can provide new and unfamiliar information, extend what the audience already knows, or update old information about a topic or issue.” (Communicating For Results A Guide for Business and the Profession, 2014)
4
ORAL BRIEFING Summary of Facts Under 15 Minutes Formal & Informal Example: Weekly staff meeting ORAL REPORT Details of Facts 20 Minutes Formal Examples: Feasibility Report, Progress Report or Proposal
6
Size of Audience? Mandatory vs. Choice? Who are they? What do they know? Are they familiar with you? Negative biases?
7
FOUR TYPES OF AUDIENCES 1. Friendly 2. Neutral 3. Uninterested 4. Hostile
8
1. What do you want accomplished? 2. What will the audience take away? 3. What do you want the audience to do with that information?
9
Diversity in the Workplace Healthcare Costs Mars Exploration Telecommuting – Pros and Cons Job seeking on the Internet
10
Why? What to search for? Where to search?
11
TOPICAL PATTERN Most Popular Easiest Most to Least important, known to unknown, familiar to unfamiliar SPATIAL PATTERN AKA Geographical Organizes points on spatial location. Front to rear, bottom to top, left to right. Ex. Layout of a manufacturing plant
12
CHRONOLOGICAL PATTERN Present in order of ocurrence. Ex. Historical Event CAUSAL PATTERN Cause & Effect relationship. Ex.
13
Extemporaneously Use of Visual Aids Memorizing Speaking from a Manuscript
15
“Persuasive speeches are done primarily to advocate some sort of change in attitudes, beliefs, or behaviors. ( Business & Professional Communicating in a Digital Age, 2013)
16
Identify Opinion Leaders Show how you will fulfill your audiences needs.
17
DETERMINE WANTED REACTION Reinforce current belief Inspire agreement Request specific action
18
Trustworthiness Competency Dynamism Objectivity
19
Variety of supporting materials Clarify Add Interest Support your arguments
20
CLAIM/REASONS PATTERN Inductive reasoning Deductive reasoning CAUSAL PATTERN Cause / Effect reasoning Solution Step Action Step
21
PROBLEM – SOLUTION PATTERN Problem – solution – benefits Problem – solution - action COMPARATIVE ADVANTAGES PATTERN Audience agrees on the problem Audience disagrees on the solution
22
CRITERIA SATISFACTION PATTERN Establish Criteria Show your plan THE MOTIVATED SEQUENCE Attention Step Need Step Satisfaction Step Visualization Step Action Step
23
Introduction Body Conclusion
24
DODON’T Honest Influence Give your audience a choice Manipulate Coerce Force
25
Rehearse Record Repeat
26
SIMILARITIESDIFFERENCES Audience Analysis Research Competency of Delivery Purpose Organization
27
INFORMATIVEPERSUASIVE
28
Hamilton, C. (2014) Communicating for Results A Guide for Business and the Professions. (10 th ed.) Boston, MA: Wadsworth Cengage Learning. Waldeck, J., Kearney, P., & Plax, T. (2013) Business and Professional Communicating in a Digital Age. Boston, MA: Wadsworth Cengage Learning. Morgan, N. (Nov. 4, 2014) The Greatest American Speeches – Ever? Forbes. Retrieved from http://www.forbes.com/sites/nickmorgan/2014/11/04/the- greatest-american-speeches-ever
29
Frankel, A. (Retrieved June 8, 2015) 6 Tips for Writing a Persuasive Speech (On Any Topic). Time. Retrieved from http://time.com/3664739/6-tips-for-writing-a- persuasive-speech-on-any-topic Neill, C. (Feb. 23, 2015) How To Deliver Persuasive Presentations. Forbes. Retrieved from http://www.forbes.com/sites/iese/2015/02/23how-to- deliver-persuasive-presentations http://www.forbes.com/sites/iese/2015/02/23how-to- deliver-persuasive-presentations
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.