2. Basic Marketing for Smart Music Store Owners Scott Robertson, APR

3. What We’ll Cover Definitions of Marketing Brief History Why it Matters to You Elements of a Marketing Plan Your Marketing Plan

4. So What is Marketing? AMA defines as “two way communication process to sell goods and services to an audience Kotler says “marketing is the most important discipline a company can learn

5. Question: Who has great marketing? Why?

6. Brief History Lessons Early 1900s – “you can have it in whatever color you want as long as it’s black” Mid-1900s – Mass media = pushing a message to the masses Late 1900s – Mass media but with targeted messages

7. Brief History Lessons 2000s – “the Groundswell” People distrust business like never before and retreat to small social circles (enabled by technology) for their messages

8. Why Should I Care? Successful companies use marketing strategies and techniques You’re probably doing it anyway, but understanding the vocabulary will help It changes frequently and you have to keep up

9. Element of Marketing Goals Objectives Strategies Tactics

10. Origins? Warfare

11. Let’s Do One Goals: Objectives: Strategies: Tactics:

12. Thank You!!!! scottr@namm.org twitter.com/scottrNAMM

13. Questions?