1. Customer Marketing Services Portfolio Overview

2. Fusion’s Core Mission Is to “Connect All the Dots” for Developing and Applying Actionable Insight LINKING KEY BUSINESS DISCIPLINES FCG Fact-Based....….Consumer-Focused

3. Fusion Helps Clients to Break Through All the Barriers to Improved Sales Performance Comprehensive Category Data Relevant Information Business-Building Knowledge Sustained, Incremental Business Gains Retailer-Specific Action Plans Business-Building Strategies THE FUSION ADVANTAGE

4. There Are Many Ways for Fusion to Help You Through Development and Use of Actionable Knowledge Web-based Consumer Surveys Gold Standard Benchmarking KNOWLEDGECOMMUNICATION Strategic Selling Presentations Issue-specific Sell Sheets Analytical Models Customization Support Client Training Programs ONE-STOP ACTIONABLE KNOWLEDGE DEVELOPMENT KNOWLEDGE KNOWLEDGE CREATION CREATION KNOWLEDGE KNOWLEDGE APPLICATION APPLICATION

5. Fusion Can Also Help You to Reach Out to Consumers for Fresh, Issue-Specific Insights With Its R3 Service Questionnaire Design Survey Hosting Data Collection Data Analysis Data Visualization INTEGRATION INTO A COMPELLING BUSINESS NARRATIVE You are invited to participate in a survey... ONE-STOP ACTIONABLE KNOWLEDGE DEVELOPMENT by

6. Gold Standard Development Is Based on a Logical Framework for Analyzing the Relationship Between In- Store Support Levels and Overall Category Sales Rate ACCOUNT SEGMENTATION MODEL AVERAGE CATEGORY SALES RATE ($/MM ACV) COMPARISONS Number of Accounts Low# of Items SellingHigh Many Few Low-End Range Lower-Mid Range Upper-Mid Range High-End Range Bottom ~15% Next ~35% Top ~15% SKU Count Range ADVANTAGES TO THIS APPROACH Provides a manageable number of support levels to assess Allows for a robust sample at each level Allows testing of different product aggregates with a consistent methodology Allows testing of different types of support with a consistent methodology

7. There Are Many Ways for Fusion to Help You Through Development and Use of Actionable Knowledge ONE-STOP ACTIONABLE KNOWLEDGE DEVELOPMENT Web-based Consumer Surveys Gold Standard Benchmarking Strategic Selling Presentations Issue-specific Sell Sheets Analytical Models Customization Support Client Training Programs KNOWLEDGECOMMUNICATION KNOWLEDGE KNOWLEDGE CREATION CREATION KNOWLEDGE KNOWLEDGE APPLICATION APPLICATION

8. Fusion Also Turns Insight Into Strategic Frameworks Penetration Frequency Transaction Size Gross Margin Efficient Assortment Efficient Layout Efficient Pricing Efficient Promotion New Product Introduction BUSINESS OBJECTIVE BUSINESS-BUILDING PRINCIPLE CONSUMER-BASED RATIONALE More Sales Encourage Repeat Purchase Bring customers to the category more often More Profits Encourage Trade Up Switch customers to higher Quality/Margin Products More Shoppers Simplify Choice Make it easier for consumers to shop the category CATEGORY GROWTH BLUEPRINT DEVELOPMENT BUYING RATE LEVERS CATEGORY MGMT LEVERS

9. Fusion Builds Complete Strategic Selling Tool Portfolios That Address All Critical Market Challenges THE BEECH-NUT STRATEGIC SELLING TOOL PORTFOLIO Leaps & Bounds Smooth Sailing Crib to Bib III Top to Top The Sell-In Process Continuity/Optimization E/A Gold Standards Treasure Aisle Category Mgmt Levers Pure Profit Power Plan Destination: Baby Food When Big Is TOO Big Special Issues Unbroken Chain Hispanic Marketing Stellar Sell Sheets Sweet 16 Starting Line

10. Fusion Can Build Sophisticated Analytical Models to Drive Better Business Decisions PROFIT GAP - STATUS QUO VS. BEECH-NUT STOCKED

11. There Are Many Ways for Fusion to Help You Through Development and Use of Actionable Knowledge Web-based Consumer Surveys Gold Standard Benchmarking Strategic Selling Presentations Issue-specific Sell Sheets Analytical Models Customization Support Client Training Programs KNOWLEDGECOMMUNICATION KNOWLEDGE KNOWLEDGE CREATION CREATION KNOWLEDGE KNOWLEDGE APPLICATION APPLICATION ONE-STOP ACTIONABLE KNOWLEDGE DEVELOPMENT

12. Fusion Enables You to Tell the Right Story to the Right Audience at the Right Time STRATEGIC SELLING TOOL CUSTOMIZATION

13. Fusion Can Develop Training Programs That Move Capabilities Out Into the Field Create Your “Way” of Doing Things: –Achieve the proper mix of Art & Science –Establish a consistent development approach –Maintain a consistent customization approach –Maximize the payoff on data and research investments –Insure having the right story for the right audience at the right time DEVELOPING TRAINING PROGRAMS THAT GET RESULTS

14. Fusion Can Help You to Effectively Address Market Pressures That You Currently Face CRITICAL MARKET PRESSURES RETAILER CONSOLIDATIO N INTENSIFIED COMPETITION CONSUMER SEGMENTATION FINANCIAL CONSTRAINTS

15. What Are the Critical Issues That Fusion Can Help You to Address?