1. Market Planning Standard 2

2. Situational Analysis The situation analysis is the foundation of the strategic planning process. The situation analysis includes an examination of both the internal factors (to identify strengths and weaknesses) and external factors (to identify opportunities and threats). It is often referred to by the acronym SWOT. -American Marketing Association The study of the internal and external factors that affect marketing strategies. -Marketing Essentials, 2012

3. SWOT ANALYSIS

4. SWOT General Analysis

5. McDonald’s SWOT

6. Companies SWOT http://www.marketingteacher.com/swot/wal mart-swot.html http://www.marketingteacher.com/swot/wal mart-swot.html http://www.marketingteacher.com/swot/nike- swot.html http://www.marketingteacher.com/swot/nike- swot.html http://www.marketingteacher.com/swot/starb ucks-swot.html http://www.marketingteacher.com/swot/starb ucks-swot.html

7. Return on Marketing Investment ROMI A measurement organizations calculate that helps them evaluate their marketing investment

8. Monitor and Evaluate Marketing Plans Listed below are a few metrics or tools used to evaluate marketing plans: -Sales -Profit -Market Share -Growth vs. previous year -Comparisons with competitors -Exposure -Brand awareness