4. why storytell?

5. it’s a human centered way to communicate

8. why storytell? it’s a human centered way to communicate it’s a problem detector

9. why storytell? it’s a human centered way to communicate it’s a problem detector it rallies the team

10. storytelling authentic character-driven through details

11. It’s a human centered way to communicate

12. story design

13. dramatic arc action conflict event story design

14. action conflict event need insight POV/solution story design

15. character action conflict event resolution reaction user need solution what is the focus of your solution? what is missing from their life? who are they? what do they want? sum it up. why is this the best direction?

16. character action conflict event resolution reaction user need solution what is the focus of your solution? what is missing from their life? sum it up. why is this the best direction? who are they? what do they want?

17. character action conflict event resolution reaction user need solution Why is your solution transformative? who are they? what do they want? sum it up. why is this the best direction? what is missing from his/her life?

18. character action conflict event resolution reaction user need solution what is missing from their life? who are they? what do they want? sum it up. why is this the best direction? why is your solution transformative?

19. character action conflict event resolution reaction user need solution who are they? what do they want? what is missing from their life? Why is your solution transformative? what happened? why should this solution be adopted?

20. use concrete details, examples, and scenarios to show how your solution will transform the user experience for the better in a specific way your mission:

21. the audience should be able to re-tell the story to a friend or colleague. your goal:

22. teams will have 20 minutes to prepare. teams will have 3 minutes to demo. audience will engage in feedback blitz for 3 minutes. here’s your chance to inspire! project demos

23. for sale: baby shoes, never worn.