1. MEDIA RELATIONS IN A NEW ERA How to make friends and influence writers Michael Wangbickler, Balzac Communications Mark Fisher, Dayton Daily News

2. INTRODUCTION

3. BEST PRACTICES

4. 1. TELL THE STORY

5. 2. IS IT REALLY NEWS?

6. 3. IT’S ABOUT RELATIONSHIPS

7. 4. KNOW PREFERENCES AND BEAT

8. 5. FIND WHAT THEY NEED

9. 6. REGIONAL/GENERATIONAL DIFFERENCES

10. 7. EDITORS ARE OVERWORKED

11. 8. USE EVERY TOOL YOU HAVE

12. 9. BE PREPARED AND FOLLOW THROUGH

13. 10. SAY THANKS

14. THE NEXT STEP

15. CONCLUSION

16. THANK YOU Michael Wangbickler, Balzac Communications & Marketing – mwangbickler@balzac.commwangbickler@balzac.com Mark Fisher, Dayton Daily News - Mark.Fisher@coxinc.com Mark.Fisher@coxinc.com