1. Sam Davis

4. Spend the day in shopping centres with no shopping People seem to be enjoying their time and not in a particular rush. Using the town centre seems to be a place used to socialise in and enjoy

6. Most people said they: travel outside of Newbury for any larger retail needs. would rather spend a night out in another town. find the town centre to be very empty. Find that Newbury is visually unappealing Like the mixture of new and old buildings in cities Find public transport to be easier to use in cities

7. Focus Group

8. From smaller and more rural towns and villages.

9. Fast Paced life Likes to Socialise Experience new things Shopping and eating

10. 6 th Form/College Students University Students A variety of people in different jobs but with a reasonable amount of spending money.

11. Low budget

12. Young people in small towns and rural areas feel a lack of excitement in their town centres. This is causing them to travel to other larger cities Creating a dying high street in smaller towns and an ever growing centre for cities

13. Easy to travel to Visual Stimulation More Events A wider ranging nightlife

15. To design a product/system that encourages young people (aged 16-30) who live in smaller towns, villages and rural areas to use the available amenities of the local smaller town centres. The product must be a solution to the lack of excitement in the town centres and must stimulate people senses whether it be sight, smell, hearing or touch. The outcome must be of a reasonable budget that smaller towns could afford. The initial solution will be situated in the town of Newbury but should be able to be easily applied to other small towns.