1. MOON IMAGES AND SOCIAL REPRESENTATIONS
UNIVERSITA’ DEGLI STUDI DI PAVIA FACOLTA’ DI LETTERE E FILOSOFIA, SC. POLITICHE, GIURISPRUDENZA CORSO DI LAUREA MAGISTRALE INTERDIPARTIMENTALE IN COMUNICAZIONE PROFESSIONALE E MULTIMEDIALE
MOON IMAGES AND SOCIAL REPRESENTATIONS
Relatore:
Chiar.mo Prof. Mario Dossoni Tesi di Laurea di
Correlatore: Sara Besia
Chiar.ma Prof.ssa Federica Da Milano
Anno Accademico 2012/2013

2. INTRODUCTION
MOON: the natural satellite of the earth, visible by reflected light from the sun.
Religious cults, myths, legends and popular beliefs

3. DEFINITION of REPRESENTATION
REPRESENTATION: the description or portrayal of someone or something in a particular way. It constitutes the determinant reference for interpersonal and social communication.
Verbal
Symbolic
Social Cohesion

4. EMILIE DURKHEIM
Individual Consciousness
Collective Consciousness

5. SERGE MOSCOVICI
A social representation is a stock of values, ideas, metaphors, beliefs, and practices that are shared among the members of groups and communities.
The purpose of all representations is to make familiar something which is unusual or unknown

6. The Moon in the antiquity
Ancient Egypt
Mesopotamia
Ancient Greece
Ancient Rome
Cartagine
Japan

7. The first observations of the Moon
Galileo Galilei
Giovanni Domenico Cassini
Mount Palomar Hale telescope
Satellite Lunik III

8. Moon, Literature and Cinema
George Méliès
Ludovico Ariosto

9. Popular Beliefs

10. The moon landing of 1969

11. Moon and Advertising

12. “Everyone is a moon, and has a dark side which he never shows to anybody.”
Mark Twain

13. THE END