1. Troon Vineyard

2.  Byron Marlowe, Southern Oregon University  Earl Jones, Abacela  Michael Donovan, Roxyann  Laura Lotspeich, Trium

3.  Earl…Escaping the 3 P’s – Portland, Precipitation and Pinot  Michael…Natural beauty, attractions and distinct wines  Laura…Attractions and retirement potential, but major air service is an issue.

4.  Laura…There is some confusion with consumers about what our tasting rooms actually do.  Earl…more and more of Oregon’s best wines.  Michael…200 wineries by 2018!

5.  Michael…Partnerships  Laura…Focus on quality that is true to price point  Earl…Educational experience and doing different well….  the Climatic Edge

7.  Laura…More educated…the missing gap  Earl…younger and more knowledgeable…they travel with a data phone and change itineraries in a moment  Michael…dramatic changes and the value of brand ambasssadors

8.  Michael…Exponential growth  Earl…the foreign visitor spreads the word of what they have tasted.  Laura…The number of visitors to wineries compared to overall visitors is low

9.  Laura…Co-Marketing  Michael…Passports that incorporate other attractions  Earl…Social media driven by food-play-wine- time…gorilla wine tour.

10.  Questions…