1. TATA One Lakh Car Better Car at Best Price INDILLAC Varadarajan

2. TATA SMALL CAR ECONOMICS ENGINE: Most likely, it will be a 600-cc, two- or three-cylinder petrol engine, generating 30 bhp, mounted on the rear of the vehicle SEATING: It will be a four-seater, not a two-seater. Doors will be there and not curtains THE SKIN: It could either be steel or engineered plastic. The styling is being done by Italy's IDEA, which also designed the Indica DASHBOARD DIALS: Will be simple and functional, perhaps similar to those on two-wheelers TRANSMISSION: The car will be gearless and sport the continuously variable transmission technology (like gearless scooters)

3. How It Might Look like NOT

4. INDIA : An Introduction

5. Vehicle Penetration low in India Huge Opportunity

6. Key Market Drivers Growth in urbanization Upward migration of household income levels Cars priced below USD 8000 account for nearly 80% of the market. Indian customers are highly discerning, educated and well informed. They are price sensitive and put a lot of emphasis on value for money Preference for small and fuel efficient cars with low running cost. Small cars are socially acceptable, even amongst the well-off Market Potential of 3 million cars by 2015 Opportunities in global small car markets

7. Thank You