2. Creation Funding and Regional Policies John Kroeger, Head, Computer Games, Publishing, DTI Video Game Forum - IDATE - 22 November 2005

3. Source: Screen Digest More people than ever before are playing games Around 21m gaming devices sold in the UK since 1995 Enough for nearly every British household to have one Across Europe – over 85m pieces of hardware sold in that period – and nearly 300m globally Over 200m pieces of leisure software sold in UK – enough for every household to have nearly 9 titles each Close to 1bn titles sold across Europe and nearly 3bn globally

4. Source: Screen Digest European software market to exceed €6bn this year

5. The UK is the largest leisure software market in Europe and 3 rd largest in the world (€m)

6. UK Government is Interested! Policy, however: encourages innovation horizontally across sectors with high growth potential Enables regionally driven initiatives Provides environment to help enterprise to set up and grow.

7. Encouraging horizontal innovation Examples: R & D Tax Credits Technology Programme (£320 m over 3 years) Business Link network

8. Regional initiatives Examples: Proof of Concept- Scottish Enterprise Gripp –Games Republic Integrated Prototype Production- Yorkshire RVCF (Regional VC Funds)

9. Environment to help enterprise Evidence: UK is the EU leader in attracting inward investment 4.3 million SMEs in UK (575,000 more than in 1997) Un-employment at 4.7%

10. Source: UKT&I US company EHQs in Europe UK market share (2002–2004) Source: EIM 2005 % market share

11. Source: UKT&I US company EHQs in the UK (by UKTI Priority Sector & region) Source: Dun & Bradstreet 2005