1. + O.J. Bar Amy Nebosis Emily Schnaidt

2. + OJ Bar Organic Juice No added preservatives, sweeteners, or supplements Made from fruits, vegetables, and greens

3. + Target Audience Healthy and active people

4. + Competitors Juice It TeaBerry Island Fusion Herbalife Fit Republic Orange Julius (Dairy Queen) McDonalds Smoothies

5. + Selling Points All organic No added preservatives, sweeteners, or supplements Punch Card Buy 1 get one ½ off (Opening Day)

6. + Slogan Grab A Glass Of Healthy

7. Have You Had Your Glass of Healthy Today? On Your Next Left OJ Bar Organic Juice

8. Have Your Grab Your Glass of Healthy Today? On Your Next Left OJ Bar Organic Juice

9. + Billboard Target Audience: People who want a healthy drink Selling Points: Happy people and healthy drink

10. Always Made With Fresh Ingredients Grab A Glass Of Healthy

11. + Magazine Target Audience: Healthy people Selling Point: Made with fresh ingredients

13. + Radio Target Audience: Active people Selling Points: All organic and no added sweeteners