1. Philips Design April 2011 Headphones “Citi-zen” packaging 3 concepts 12 April

2. Internal use only Philips Design, Philips Design, April 2011 1. Concept direction: “Triangle” 2 Print across plastic? Possible? Page 5, looks more interesting, would like to see that developed more. We can again like in previous slide start thinking re color blocking etc.

3. Internal use only Philips Design, Philips Design, April 2011 1. Concept direction: “Triangle” Triangular window Window grows as range builds up 3 Page 12, look different but remember we do have to show headphone in some manner, ie one can and segment of headband. These look quite interesting more so than the ones you have put a circle around

4. Internal use only Philips Design, Philips Design, April 2011 1. Concept direction: “Triangle” 4 Angular window display

5. Internal use only Philips Design, Philips Design, April 2011 1. Concept direction: “Triangle” 5

6. Internal use only Philips Design, Philips Design, April 2011 1. Concept direction: “Triangle” 6 Angular window display Colour blocking

7. Internal use only Philips Design, Philips Design, April 2011 1. Concept direction: “Triangle” 7

8. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: “Sleeve” 8 Looking at your drawings that I have put a circle around. Maybe we can have a pack that has a plastic slip cover, that slides over a frame? Print on plastic?

9. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: “Sleeve” Matchbox sleeve 9 15 looks like it has potential for exploration.

10. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: “Sleeve” 10 Matchbox sleeve Tray material changes as range builds up or graphic on sleeve changes as range builds up

11. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: “Sleeve” 11

12. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: “Sleeve” 12 Clear plastic sleeveSlightly opaque plastic sleeve with printed graphics

13. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: “Sleeve” 13 100 euros Cushion tray 60 euros Plastic tray 40 euros Pulp tray Suggest to have white tray so product stands out more Range builds up using different tray material

14. Internal use only Philips Design, Philips Design, April 2011 3. Concept direction: “Stand” Triangular stand Shape changes as range builds up 14 Page 9 is interesting but I suppose we would have to see the range build up to see them as family and how they can work together

15. Internal use only Philips Design, Philips Design, April 2011 3. Concept direction: “Stand” Basic shape as plastic mould/ tray to set headphone 15

16. Internal use only Philips Design, Philips Design, April 2011 3. Concept direction: “Stand” Basic shape as plastic moulded tray to support headphone 16

17. Internal use only Philips Design, Philips Design, April 2011 3. Concept direction: “Stand” Basic shape as plastic moulded tray to support headphone 17

18. Internal use only Philips Design, Philips Design, April 2011