1. Advergames And what they have to say to developers of educational games NMC Online Educational Games Conference December 2005 Kim Gregson, Stephanie Belsky, Michael Potter - Ithaca College

2. If you call it a game, then it better be …. Fun, challenging, well-made

3. “Boring”, “No Levels”, “Not Fun”, “Same thing over and over” Play the game: http://www.mikeshardlemonade.com/splash.htmlhttp://www.mikeshardlemonade.com/splash.html

4. “Hard to follow instructions”, “Frustrating”, “Limited gameplay” Play the game: http://www.jackdaniels.com/bartender.asphttp://www.jackdaniels.com/bartender.asp

5. “Instructions too difficult”, “Takes too long to set up before playing”

6. “Fun”, “Keep playing to improve score”, “Easy to play” Play the game: http://www.nabiscoworld.com/Games/game.aspx?gameid=10013

7. 40% got 1 or none of the trivia questions right, less than 2% get all trivia right

8. Nostalgia, matching = good Lack of challenge, black & white = bad

9. Conclusions Students have high expectations for games - even students who don’t play frequently Students concentrate on the games themselves - not on areas around the game