1. M ARKETING ACCORDING TO S TEVE J OBS https://www.youtube.com/watch?v=4yefGOif2WU

2. D ISTRIBUTION What is channel distribution? What are the middlemen called? What are the 2 categories of intermediaries? We have talked about 1 already. What are the 3 levels of intensity (distribution)?

3. AGENT INTERMEDIARIES 1. independent manufacturer rep- several lines (noncompeting) NOT on a company’s payroll commission Continued relationship Ex:

4. “ SELLERS ” OR AGENT INTERMEDIARIES 2. Broker brings buyers and sellers together in order for a sale to take place Negotiate the sale Commission Ex:

5. T YPES OF C HANNELS OF D ISTRIBUTION 1. direct 2. indirect

6. L EGAL AND E THICAL I SSUES Usually to prevent actions that exclude distribution options

7. 1. The Clayton Act of 1914 prevents monopolies guards against “forcing” an agreement

8. 2. Antitrust Laws Fair competition to benefit consumers

9. 3. AMA Code of Ethics Prevents manipulating the availability of a product Prevents coercion Prevents undue influence on a reseller

10. F OREIGN M ARKETS These market environments force distribution adjustments Business-owned stores, then franchises Cultural considerations

11. S PREADING I DEAS https://www.youtube.com/watch?v=xBIVlM435Zg