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James Dye, Jeremy Burke, Brittney Merecki, Lauren Triplett.

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Presentation on theme: "James Dye, Jeremy Burke, Brittney Merecki, Lauren Triplett."— Presentation transcript:

1 James Dye, Jeremy Burke, Brittney Merecki, Lauren Triplett

2 FIJI Water; A Background David Gilmour began the Fiji Water journey in 1996. Distributes clean, pure water with artesian filtering/bottling.

3 Fiji Mission Quality and Excellence in our product Communicating the passion and unique properties of our brand Continuing to invest in the future while preserving and cherishing the pristine source.

4 Fiji SWOT analysis Strengths Strong Revenue 1% for the environment Weaknesses Limited shipping options(US only) Opportunities Boosts Fijian economy Offers a unique product Threats Other bottled water companies SWOT

5 Fiji’s Competition

6 Marketing Advertising: Magazines Billboards Internet

7 Fiji Flavor Pure water, infused with natural fruit flavor native to the Fiji Islands. Provides your body with Silica: aids in bone formation Fluoride: Prevents tooth decay Bicarbonate: Balances pH levels Electrolytes: balances body’s ions

8 Coconut

9 Watermelon

10 Kiwi

11 Prices $2.00$2.50$3.00 $3.50 *Prices will vary upon location and business Promotion: BUY 2, GET 1 FREE!! Why not try all three flavors!?

12 Where can you get Fiji Flavor? Grocery stores Convenience stores Starbucks Vending machines Or order directly from Fijiwater.com!

13 Target Audience The health conscious Green “Thinkers” Students Busy adults


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