1. Copyright © 2001-2004 Sigma Lean Academy International LLC All Rights Reserved Elevator Speech

2. Copyright © 2001-2004 Sigma Lean Academy International LLC All Rights Reserved Elevator Speech Pg 1 Elevator Speech Why use the tool: Purpose Explain the topic (Sigma Lean, Project, etc.) simply and effectively to anyone who needs to know about it Importance Assure that there is one simple, short explanation, no matter who is speaking Concentrate attention on key elements Important element in communication efforts Results One simple story that is easy to communicate Gaps and disagreements are revealed and can be resolved Agreement among key participants and business leaders

3. Copyright © 2001-2004 Sigma Lean Academy International LLC All Rights Reserved Elevator Speech Pg 2 Elevator Speech The elevator speech is a few short phrases that: Capture the essence Are “speakable” – The words can be spoken easily Contains key phrases that can be remembered and repeated Can be use in many different situations by different people Tells the truth Is engaging

4. Copyright © 2001-2004 Sigma Lean Academy International LLC All Rights Reserved Elevator Speech Pg 3 Using the tool in the team: Materials: Flip chart, markers Individual paper and pens In your teams, develop an elevator speech for Sigma Lean: 1.Answer the following questions in your speech: What we are doing? Why it is important? What is the intended impact? What is the current status? Who is involved? Are there any key data or anecdotes? 2.Be prepared to report out to the rest of the groups Elevator Speech Exercise

5. Copyright © 2001-2004 Sigma Lean Academy International LLC All Rights Reserved Elevator Speech Pg 4 Trademarks And Service Marks Trademarks of Sigma Lean Academy: Breakthrough Design Breakthrough Software Design Breakthrough Diagnosis Breakthrough Execution Breakthrough Lean ® Breakthrough Sigma Lean Breakthrough Strategy ® Breakthrough Value Services ® FASTART INTELLEQ METREQ WE WEAVE EXCELLENCE INTO THE FABRIC OF BUSINESS Sigma Lean is a federally registered trademark of Motorola, Inc. SigmaFlow is a trademark of Compass Partners, Inc. MINITAB is a trademark of Minitab, Inc. VarTran is a trademark of Taylor Enterprises

6. Copyright © 2001-2004 Sigma Lean Academy International LLC All Rights Reserved Elevator Speech Pg 5 Six Sigma Academy www.6-sigma.com US Tel: (480) 515-9501 US Fax: (480) 515-9507 International Tel: +44-1403-783456 International Fax: +44-1403-218788 8876 E. Pinnacle Peak Road, Suite 100 Scottsdale, AZ 85255