1. 1 P r o d u c t

2. 2 Anything that is offered to the market for attention, acquisition, use or consumption that satisfies a want or a need Product is.....

3. 3 Types of Products Consumer Products Industrial Products PRODUCTS Services

4. 4 Product Mix Width – how many product lines a company has Length – how many products are there in a product line Depth – how many variants of each product exist within a product line Consistency – how closely related the product lines are in end use Width – how many product lines a company has Length – how many products are there in a product line Depth – how many variants of each product exist within a product line Consistency – how closely related the product lines are in end use

5. 5 Gillette’s Product Lines & Mix Blades andWriting razorsToiletriesinstrumentsLighters Fusion – 5 blade Mach 3 Turbo Mach 3 Series Paper Mate Cricket SensorAdorn Flair S.T. Dupont Trac IIToniS.T. Dupont Atra Right Guard Swivel Silkience Double-Edge Soft and Dri Lady Gillette Foamy Super Speed Dry Look Twin Injector Dry Idea Techmatic Brush Plus Width of the product mix Depth of the product lines