2. Agenda 1.All About Blueberries 2.The Blueberry Business 3.Nutrition & Health 4.Blueberry Opportunities

3. All about blueberries Botanical Background History Farming

4. 1.1 Blueberry Botany Species Vaccinium –Highbush aka. “cultivated” V. Corymosum V. Ashei –Lowbush aka. “Wild” V. Angustfolium –Billberries –Wild Forest Blueberries

5. Highbush Blueberries A Dream Selection Cultivation Improvement From the Wilds Truly North American One of few blue foods

6. 1.2 History Native Tradition Wild Roots Whitesbog Industry Development

7. Native Blueberries Calyx = Star fruit Native Traditions In the Wild America’s First Nutraceutical Forest Fruit

8. Almost 100 yrs American Success! On the move!

9. Whitesbog today Wild BlueberriesOriginal Cultivations

10. The Highbush Blueberry Industry 32 States, 2 provinces Southern Hemisphere 365 days a year Growth industry

11. 3. Blueberry Farming Special Soils Spacing Nurturing Harvest

12. 2. The Blueberry Business Harvesting Packing –Fresh –Processed –Others Marketing Art Galletta, Atlantic Blueberry Hammonton, NJ

13. Largest Highbush Blueberry Farm in the World!

14. HARVEST 365 Days availability for fresh Fresh Hand Picked Processed available year round JanFebMarAprMayJunJulAugSepOctNowDec SA NA SA

15. Packing Harvested In bins Air cleaned checked Hand Mechanically sorted Packed in plastic clamshells Cooled In drums for juice To process Fresh Packing

16. Packing Harvested Bluebeerri es In bins IQF Hand Mechanically sorted Packed in cases Cleaned/s orted In drums for juice To further process Process Packing Case Frozen Block frozen Puree

17. Packing Frozen/Fresh Blueberries Further Processing Air dried Sun-dried OsmoticInfuse d sucrose/juice Infused- dried Freeze dry Drum Dried

18. Marketing Export Markets 07