1. 10 Effective Website Tips Luana Mattey 07845457378 www.luanamattey.com For Professionals in Private Practice Get Online, Get Found, Get Clients

2. TIP #1 Compelling Layout Design Your website is your “digital first impression” to the world; and the first thing people take notice of is the design and layout. A professional design coupled with the effective use of colors, bullets, spacing, and typography are key to keeping visitors around.

3. TIP #2 Capture Leads Once a visitor leaves your website, there is a big chance that they will never return. Therefore, you should have a way to establish a connection with them, such as an email capture form and social media “join us” calls to actions.

4. TIP #3 Opt In Gift aka Ethical Bribe Give your website visitors a really good incentive to leave their e mail address by offering a short report that solves one of their most important problems. You’ll make a great 1 st impression and your visitors will have an opportunity to get to know you better.

5. TIP #4 Include Video Video is playing an increasingly important role in online marketing. Think about using an animated video or talk over a power point presentation if you find it difficult to make a “talking head” video.

6. TIP #5 Pass the 6 second test.. The area that is visible when your website appears on the screen is known as “ Above The Fold”. You have 6 seconds to demonstrate that you have the solution / service they are looking for whilst collecting their e mail address so use this space wisely.

7. TIP #6 Have Great Content Content is king in the world of online marketing; Write short articles which address the issues your clients are facing. Always focus on educating and supporting your audience as opposed to promoting your company.

8. TIP #7 Keep Your Content Concise and Easy to Read Your website visitors are not usually looking to read a book. Use shorter pieces of content to help them consume the information faster and easier. Cut out any unnecessary information and get to the point by using bullets and ample whitespace.

9. TIP #8 Use Keyword-Rich Headings Using keywords in your content is great for helping it get picked up by search engines. However, this is also a great way to break up longer pieces of content by sending visitors directly to the information they may be looking for.

10. TIP #9 Use Visual Content Pictures are worth a thousand words, so you can relay a lot of information in an image, graph, infographic, video, or photo. Visual content is becoming extremely popular today as a way to support textual content because they can grab and hold attention.

11. TIP #10 Make Navigation Effortless The last thing a visitor wants to do is get lost when landing on your website. If this happens, most will leave right away. Make sure your navigation is smooth, simple, and easy to follow in order to boost conversions.

12. TIP #11 Make Sure Everything Works Nothing can turn a visitor off more than broken links, slow loading times, or forms that don’t work. Check periodically to make sure that all aspects of your site are working as they should to avoid losing visitors.

13. TIP #12 Mobilize Your Website Traditional websites were not built for viewing on mobile devices yet millions of people today are using their smartphones to surf the web. This means your site must be mobile- friendly aka “responsive” to avoid losing potential leads and customers.

14. TIP #13 Don’t Forget Your Calls to Action Every page of your website should include a call to action that tells visitors what you want them to do. Your call to action should be short, clear, and to-the-point. Want them to call you, visit you, or email you? Boost conversions by telling them to do it.

15. I Hope You Found This Helpful! luana@luanamattey.com 07845457378 http://luanamattey.com/category/websites http://luanamattey.com/category/websites / Click on the link below for more information