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Published byNoah Norman Modified over 8 years ago
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Pioneer of production in chain
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Founded by Henry Ford in June 16, 1903. Headquartered at Dearborn Michigan in Detroit Distributes automobiles across six continents.
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2 nd larges automaker in the U.S. 5 th larges in the world based on 2010 vehicle sales. 8 th ranked overall American-based company in the 2010 Fortune 500 list. In 2008 produced 5.532 million automobiles In 2009 based on global revenues of $118.3 billion. 175,000 employees Around 75 plants and facilities worldwide.
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William C. Ford Jr. Executive Chairman Mark Fields, President and Chief Executive Officer James D. Farley Jr. Executive Vice President, Global Marketing Sales and Service and Lincoln John Fleming Executive Vice President, Global Manufacturing and Labor Affairs
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1903 Ford Motor Company was incorporated 1908 Ford introduces Model T 1913 First moving assembly line and making Model T production 8 times faster. 1964 Ford Mustang and Ford GT40 was introduced as super cars. 1990 Ford Explorer was introduced as sport utility vehicle. 1993 Ford opens its first dealership in China and in 2005 increased sales
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2005 Mark Fields develops “The Way Forward” restructuring plan 2006 Ford introduces Ford Escape Hybrid SUV, Crossover SUVs 2008 Ford sold its Jaguar and Land Rover operations to Tata Motors During 2009-2011 Ford Motor Company, Chrysler and General Motors presented action plans for the sustainability of the industry for the financial crisis. 2012 Ford announced that CEO Alan Mulally will stay with the company until 2014. 2014 Ford named Mark Fields, President of Operations in Americas.
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Foundation Community Services
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Invention Innovation Marketing. Globalization.
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Public Company. Incorporated in 1919. Employers 327,531. Automobile Manufacturing. 2do. Largest Company in the world.
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Magazines
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Newspapers
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Billboards
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Television http://www.youtube.com/watch?v=nj9vA9mvCRc
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Marketing International
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UEFEA Champions League Ford Center Evansville, Indiana
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Demand from consumers Technology advances Focus on developing more fuel efficient cars Price, quality and durability are importants factors with the other competitors Innovation Environmental initiatives: compressed natural gas, flexible fuel vehicles, electric drive vehicles (hybrid), plug-in electric vehicles, hydrogen, PC power management.
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Thank you
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