1. Demographics & Trends I MKT 750 Dr. West

2. Agenda Generational Cohort Presentations Snapshot of Demographic Trends

3. Forecasting Requires: Understanding the past Monitoring demographic shifts Anticipating trends

4. Snapshot of Demographic Trends The US population more than tripled from 76 million in 1900 to 281 million in 2000. Growth of 32.7 million in the 1990s represents the largest numerical increase in any decade in history

5. Snapshot of Demographic Trends

7. The US population grew increasingly metropolitan, from 28 percent in 1910 to 80 percent in 2000. The suburbs, rather than central cities accounted for most of the growth By 2000 half of the population lived in suburban areas.

8. Snapshot of Demographic Trends

10. Less developed countries represent 80.5 percent of the global population, this is up from 68 percent in 1950.

11. Snapshot of Demographic Trends

12. National Trends & Projections Growth rate from 1990-2000 was 7.1% and is expected to increase by 50% by 2050. Global Trends & Projections World population increase, gradually slowing. Expected to hit 9 billion by 2050. U.S. 293,007,343 World 6,359,906,070 20:19 EDT Apr 12, 2004

13. Snapshot of Demographic Trends In 1900 half of the US population was less than 22.9 years old. By 2000, half of the population was more than 35.3 years old. The population age 65 and over increased tenfold, from 3.1 million in 1900 to 35 million in 2000.

14. Snapshot of Demographic Trends

16. National Trends & Projections The “mature” segment of the population will increase dramatically. 65+ segment will increase from 12.7% to 23.5% of the pop. 85+ segment will increase from 1% to 5.9% of the pop. Projected Growth (Millions)

17. Snapshot of Demographic Trends In 1900, 1 out of 8 Americans was not classified as white/not-Hispanic. At the of the century, the ratio was 1 out of 4. From 1980 to 2000, the Hispanic population more than doubled By 2000, the percentage of minority populations ranged from 16 percent for people over age 65 and 39 percent for those under age 25.

18. Snapshot of Demographic Trends National Trends & Projections

19. Snapshot of Demographic Trends In 1900, the most common household contained seven or more people. Average household size declined from 4.60 in 1900 to 2.59 in 2000, or by 44 percent.

20. Snapshot of Demographic Trends

22. Households and Families The share of “family” households fell from 81 percent in 1970 to 71 percent in 1990 and has remained at that level. The number of single parents increased from 3.8 million in 1970 to 11.7 million in 1996.

23. Snapshot of Demographic Trends

24. Marital Status and Living Arrangements

25. Additional Trends Two income families Higher education levels More “mobile” What are the implications?

26. Assignment Read “Take the Cake” Prepare for Team Presentations