1. D. Marketing a Small Business 10.01 Explain promotional strategies. 10.00 Identify the function of promotion in small business.

2. A carefully arranged sequence of promotions designed around a common theme responsive to specific objectives.

3. Preopening plan: Plan that outlines promotional activities for a new business before its opening. Establishes positive image Informs potential customers about the business opening Creates customer interest Begins six weeks before store opening

4. Preopening plan Examples of opening activities Grand opening sale Reception Ribbon cutting

5. Ongoing plan: Helps maintain and build sales after a business has opened. Explains major features and benefits of products/ services, or ideas Communicates information about sales Introduces new products, services or ideas Developed for various periods of time

6. HOW will potential customers be told about products? WHAT is the promotional message? WHEN & WHERE will the message be delivered? What are the COSTS of different types of promotion?

7. Do you know? Which type of promotional plan should explain major features and benefits of products/services? Ongoing Approximately how long before the opening of a new business should promotional activities begin? 6 weeks The outline of promotional activities for a new business before its opening is a/n: Preopening plan Owners of Top Dog Cleaners have outlined promotional activities to inform potential customers about their grand opening and create interest in their new business. Preopening plan