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How to Write eBooks That Practically Sell Themselves Ali Luke.

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Presentation on theme: "How to Write eBooks That Practically Sell Themselves Ali Luke."— Presentation transcript:

1 How to Write eBooks That Practically Sell Themselves Ali Luke

2 (A Pre-emptive) Thank You! www.aliventures.com/blogworld-ebooks Twitter: @aliventures Email: ali@aliventures.comali@aliventures.com

3 IdeasPlanningWritingEditing eBooks, Start to Finish

4 IDEAS

5 eBooks in the Blogosphere PDFs $19 – $49 On your own site Almost any length Sell 200+

6 What Not to Do

7 How to Get It Right Don’t create products and services just because you think they’re cool — make sure customers think they’re cool, too. Sonia Simone Don’t design a product you like... design a product your audience is already expressing intense interest in paying for. Dave Navarro

8 What They REALLY Want Emails and comments One-to-one conversations What problems come up again and again?

9 Surveying Your Audience

10 Specific, not Comprehensive

11 Decision Time

12 PLANNING

13 Mind Mapping

14 Outlining Audience Purpose

15 WRITING

16

17 Break it Down www.copyblogger.com/ebook-in-30-day 20,000 words: = 1,000 words / day for 20 days = 500 words / day for 40 days

18 Staying On Track

19 Writing Style

20 Encourage Action

21 EDITING

22 Get Feedback My feeling when looking at the chapters is that they are in the right order but I feel overwhelmed that there are so many. Does the different formats bit deserve to be a standalone chapter? I'm finding chapter 8's structure a little off- putting. The chapter on writing style feels out of place where it is.

23 Cutting tangents Adding chapters Reordering text Formatting Redrafting

24 Close Editing Flow / style Grammar Typos Formatting

25 “The Simple Strategy for Making Your Blog Attract Your Target Audience” “The Biggest Problem With Writing Your Ebook (And How to Solve It)” Chapter Headings Your Target Audience Writing Your Ebook

26 Recap… IdeasPlanningWritingEditing

27 Headline Buy button Chapter list Testimonials Guarantee Sales Pages

28 WHERE NEXT?

29 Bonuses Case studies Audio / video Templates Consulting Become a Travel Ninja (Chris Guillebeau’s Unconventional Guides )

30 Expanding an Ebook

31 Creating a Series of eBooks

32

33 Thank You! www.aliventures.com/blogworld-ebooks Twitter: @aliventures Email: ali@aliventures.comali@aliventures.com


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