1. 2013 Cost of Data Breach Survey: Global Analysis Ponemon Institute (2013) 1

2. Average Breached Records

3. Average Cost per Record Breached

4. Average Total Cost of Breached Records

5. Root Causes Malicious attack includes insiders

6. Cost per type of data breach

7. Factors that influence cost of data breach

8. Costs of Detection/Escalation

9. Costs of Notification

10. After the facts costs* *help desk activities, inbound communications, special investigative activities, remediation activities, legal expenditures, product discounts, identity protection services and regulatory interventions.

11. Business Costs of Breach abnormal turnover of customers, increased customer acquisition activities, reputation losses and diminished goodwill.