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3-20-2009 Company Confidential Pg 1 Weekly Business Update Mar 20, 2009.

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Presentation on theme: "3-20-2009 Company Confidential Pg 1 Weekly Business Update Mar 20, 2009."— Presentation transcript:

1 3-20-2009 Company Confidential Pg 1 Weekly Business Update Mar 20, 2009

2 3-20-2009 Company Confidential Pg 2 Mar Flash Report (thru 3-19-09) Cash Sales

3 3-20-2009 Company Confidential Pg 3 Summary Cash Sales Trend - $K

4 3-20-2009 Company Confidential Pg 4 Summary Cash Sales YTD - $K Mar 2009 YTD data thru 3/19/2009.

5 3-20-2009 Company Confidential Pg 5 Publishing: Renewals

6 3-20-2009 Company Confidential Pg 6 Publishing: Dashboard Thru 3-19-2009

7 3-20-2009 Company Confidential Pg 7 Indiv Publishing: New Sales Components Trend

8 3-20-2009 Company Confidential Pg 8 Indiv Publishing: New Sales Components Trend

9 3-20-2009 Company Confidential Pg 9 Publishing: Individual Renewals Cumulative average renewal trend takes monthly data points and accumulates/averages them over time. For example, Aug 05 is a stand-alone data point for that month. Sep 05 takes Aug and Sep potential renewal and actual renewal and re-computes a 2 month average. Oct 05 takes Aug, Sep, and Oct renewal and re-computes a 3 month average. The rest of the trend months are similarly derived where any given month is a re-computed average of the data for that month and all preceding months. The month percentages are not the key in this metric, but rather the slope of the line. A positive slope (seen here) indicates real improvement over time by removing the potentially skewing impact of individual monthly timing differences (decline recoveries).

10 3-20-2009 Company Confidential Pg 10 Publishing: Cash Sales Trend 2004-2009 $K

11 3-20-2009 Company Confidential Pg 11 Publishing: New Visitors & Guest Pass Sign-Ups Above data plots daily new visitors (red line, scaled against left y-axis) and GP sign-ups (blue line scaled against right y-axis), and depicts strong positive correlation between the two.

12 3-20-2009 Company Confidential Pg 12 Publishing: Guest Pass Conversion Trend Above data is for all our website Guest Passes, whether they are walk-ups or FLers, but excludes test trials like NDIA, Mauldin, and sign up a friend (PL). Sign-ups and Conversions (colored bars) are plotted against Y1 (left Y axis) whereas conversion percentages (black line) are plotted against Y2(right Y axis). The conversion rate exceeds what had been our historical average which was approx 54%. Signup Data thru 3/20 (Includes comparable conversion data thru 3/13).

13 3-20-2009 Company Confidential Pg 13 Publishing: Multi-Year Membership H/C HC data as of 3-20.

14 3-20-2009 Company Confidential Pg 14 Inst Headcount (Estm)

15 3-20-2009 Company Confidential Pg 15 Inst Pipeline New Biz: Mar 2009

16 3-20-2009 Company Confidential Pg 16 Inst Pipeline Renewals: Mar 2009


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