1. Sports Marketing Why Sports Marketing? Copyright © Texas Education Agency, 2011. All rights reserved.

2. Copyright and Terms of Service Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: 1)Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency; 2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only without obtaining written permission of the Texas Education Agency; 3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way; 4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from the Texas Education Agency and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty fee. 2 Copyright © Texas Education Agency, 2011. All rights reserved.

3. Demographics Common Characteristics of a Group age marital status ethnicity income education gender 3 Copyright © Texas Education Agency, 2011. All rights reserved.

4. What is Sports Marketing? Using sports to market products automobiles electronics restaurants food entertainment 4 Copyright © Texas Education Agency, 2011. All rights reserved.

5. New Sports New Sports Mean New Marketing Opportunities extreme sports arena football sports for seniors Frisbee golf 5 Copyright © Texas Education Agency, 2011. All rights reserved.

6. Gross Impression The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer. 6 Copyright © Texas Education Agency, 2011. All rights reserved.

7. Timing Fans want products and services that identify them with winning teams and athletes. Marketing efforts may need to be tweaked based on changes in winning trends. 7 Copyright © Texas Education Agency, 2011. All rights reserved.

8. Value of Sports Marketing A multi-billion-dollar global industry that has a major impact on the economy cities building stadiums and arenas to attract teams and sporting events hotels, restaurants, service stations, and other related businesses benefit for the sports industry 8 Copyright © Texas Education Agency, 2011. All rights reserved.

9. Emotional Value of Sports Fans are emotionally tied to their favorite teams. This connection motivates fans to buy tickets to games. Winning teams stimulate the sale of merchandise related to the team. 9 Copyright © Texas Education Agency, 2011. All rights reserved.

10. Many Channels of Distribution for Sports High profile sporting events generate strong promotional revenues for broadcasters. major and cable television networks radio Internet Pay for View 10 Copyright © Texas Education Agency, 2011. All rights reserved.

11. Sports Marketing Helps Local Economies Ticket sales Food sales Lodging sales Gas sales Miscellaneous sale SUV sales 11 Copyright © Texas Education Agency, 2011. All rights reserved.