1. Sarah Aïbèche Cyrill Ramakers Bac 3 PUB Gr.F

2. WHY? Important part Consumers of the future => Industry spending has exploded

3. 1) When & Why Baby boom : 1946 – end of 60’s  Emblematic brands  Global Marketing Culture

4. 2) How? researchers and psychologists =>public attention in 1999 -complaints : unethical

5. Strategies Pester Power - Nagging:Persistance and Importance Message Marketing KidsParents Message Marketing ParentsKids

6. Mirror Effect Peer Pressure -2 Groups of tweens -Categorization

7. Intrusion in education and in family life EDUCATION - Budget Shortfalls FAMILY - Effective influencers (Pester Power)

8. 3) Why a problem? Television -time spend - comprehension

9. What is mostly advertised? Toys - limits creativity -… Food

10. Prevention

11. Conclusion Ethical limits Institutions