1. Developing Profitable Websites with Mash-ups and APIs Amo Sokhi, Head of ShopWindow

2. Agenda Background & Terminology Advantages to your Business Scope within Affiliates Case Study : citysearch.com Summary

3. Understanding the Technology

4. Definitions Application Programming Interface (API) Mashup Solution Cloud Computing data exchange between applications or systems across the Internet Combining data from more than one source (typically using APIs) Accessing services or products available through the internet (the cloud)

5. Business Case: APIs

6. Packages vs. Services DatafeedsAPI Datafeed DF Data Feed DF Shift in Technology developments The ability to work through the Internet (Cloud) Cost effective way of working

7. Advantages to Business General Advantages Faster Development Maintenance and Development Supported Services Mashup different services Greater Flexibility

8. Affiliate Marketing What makes your application unique Develop portfolio of sites quicker Automated, regular updates Data Integrity Enhancement Enrichment Advantages to Business

9. Developing demands of todays user On going requirement of innovation Shorter Development lifecycles delivering higher ROI interaction, information on demand, speed of service banners and links, content units, datafeeds, APIs Less resource, less planning, beter ability to work on ad hoc basis Scope within Affiliates

10. Mashup Case study CitySearch.com

11. CitySearch Mashup Overview Purpose Similar to view london, citysearch.com offers users info on restaurants, hotels, nightlife, shopping and services in US cities To provide a comprehensive map facility that Plots a users interests in a clear, meaningful way, which bolts onto the current website

22. Transition from Packages to Services has led to abundance of services through the Internet Innovation must be high consideration to meet needs of today's user Mashups offer innovation; allowing you to focus on core business strategies. Summary

23. Common APIs

24. Thank you