1. City of El Cerrito Economic Development Program

2. Community Description Urban community in the San Francisco Bay Area 23,500 people Higher education & household income 2 BART stations Infill development Retail/Service

3. Department Structure Senior Economic Development Program Manager Redevelopment Manager Senior Housing Program Manager Economic Development Director

4. Economic Development Goals Broad Priorities – City Council Staff Work Plans – Part of City budget process

5. Economic Development Work Plan Work Plan evolving year to year Reflects changing priorities

6. How to do more with Less Identify resources & partners –Who can help you –Share work load, share costs –SBDC, Chamber of Commerce, Economic Development Board… Learn to multi-task Learn to be organized

7. Must have Business Retention for small staffs Business Visitation Business Survey Business Promotion Business Workshops

8. Business Attraction Now more important than ever Focused approach –Know your city –Targeted areas –Work with partners –The kitchen sink Enlarge the pipeline

9. How do you measure success? Success changes as program evolves Identify success through work plan Show me the money!

11. Community and Economic Development Economic Development Redevelopment Affordable Housing Clovis Youth Employment Program

12. City of Clovis Snapshot Population - 96,868 Number of Households – 31,276 City Size – 23 square miles Unemployment Rates – 10% Income - $64,445 median income

13. Business Community

14. Business Challenges Downturn in the Economy Retail and Office Vacancies Six New Hotels Metropolitan Area Competition

15. Economic Development Strategy Know your adopted goals. Communicate the goals. Identify priorities within the goals.

16. INDUSTRIAL DEVELOPMENT STRATEGY

17. COMMERCIAL DEVELOPMENT STRATEGY

18. TOURISM STRATEGY

19. Business Attraction

20. Critical Factors for Success Clear consensus of goals Be focused Do not duplicate work Partnerships –Inside your organization –Within the community

21. Questions? Tina Sumner Director, Community & Economic Development Clovis Community Development Agency 356 Pollasky Avenue, Suite 200 Clovis, CA 93612 (559)324-2082 FAX (559)324-2841 tinas@cityofclovis.com