1. Membership PETS 1 March 2009

2. Overview Some Rotary membership facts Membership goals & strategies, 09-10 Key membership themes Membership resources for Presidents

4. Rotary Membership Facts

5. Rotary Membership, June 2006 No. clubsNo. members Worldwide32,7561,222,788 Australia1,15933,597 District 9780602,126 (30 June 2008)

6. Source: Membership Magic Summer 2007

7. http://www.rotary.org/newsroom/downloadcenter/pdfs/memb_club_member_demographi cs06.pdf

8. http://www.rotary.org/newsroom/downloadcenter/pdfs/memb_club_member_demographi cs06.pdf

9. http://www.rotary.org/newsroom/downloadcenter/pdfs/memb_club_member_demographi cs06.pdf

10. http://www.rotary.org/newsroom/downloadcenter/pdfs/memb_club_member_demographi cs06.pdf

11. http://www.rotary.org/newsroom/downloadcenter/pdfs/memb_women_in_rotary.pdf

12. Membership Goal 2009-2010 “to end the year with more members than we started with” RIPE John Kenny

13. membershipmembershipmembershipmembership = 3R + E R ecruit R etain R evitalize E xtend

14. Winning Strategies Recruitment: –Business cards –Two-up –Club within a Club –Friends of Rotary –Guests to service activities –The Power of The Ask: Understanding why members join Handling objections

15. Winning Strategies Retention: –Appropriate induction: New member mentoring programs Rotary Leadership Institute (RLI) training Getting members involved straight away –Experiencing Rotary ‘beyond the club’ Visiting other clubs Assemblies Conferences, and Conventions –Monitoring affordability

16. Winning Strategies Revitalising: –Strong programs that have impact –Abandoning rituals (if they don’t add value) Rotary Grace Invocation Club songs National Anthems (reserved for special occasions) Fines sessions Singing

17. Winning Strategies Revitalising clubs: –‘Club Health Check’ –Club Planning Club Visioning –Regular member surveys –Exit interviews –Benchmarking

18. Winning Strategies Extend: –New clubs in emerging areas: ???? –New models: E.g. partnering arrangements

19. Membership Themes The imperative for change: –‘Big Job’ to ‘Big Heart’ –Attendance to Engagement –Old Technologies to New Technologies The need for flexibility The value of diversity The necessity of keeping Rotary strong to continue its good works in the world

20. RI Resources for Membership

21. Usefulness of RI membership resources Scale: 1 = not at all useful: 6 = very useful Source: Summary of results from survey of 2006-2007 District Membership Chairs retrieved from www.rotary.org

22. Additional Resources RI publications catalogue 101 strategies for recruiting and retaining members: www.rotary9780.org –Club within a Club –2-Up –Club Health Check –General Membership Session (for clubs)