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Social Media is Consumer generated media It is media that is designed to be shared, sharing means that it is easy to comment on, that it is easy to.

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Presentation on theme: "Social Media is Consumer generated media It is media that is designed to be shared, sharing means that it is easy to comment on, that it is easy to."— Presentation transcript:

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3 Social Media is Consumer generated media It is media that is designed to be shared, sharing means that it is easy to comment on, that it is easy to send, there are no costs associated with viewing the media and last but not least it is always available. Social media enables people to share information with friends and colleges using the Internet

4 Really Simple Syndication (RSS) Readers http://crankyprofessor.com

5 Social Networking Social Networking is the use of communities to engage with others: Facebook, MySpace, LinkedIn, Twitter. Social Networking sites often include social media tools to facilitate the interaction and conversation

6 Social Networking Friendship Keeping in Touch Developing new relationships Sharing Photos Links Interests Community Causes Beliefs Advocacy

7 Why is Social Media important? If your kids are awake they are probably online The average young American now spends every waking minute – except the time in school – using a smart phone, computer, TV or other electronic device according to a new study from the Kaiser Family Foundation. Those ages 8 – 18 spend more than 7 hours a day with such devices. And that does not count the hour and a half that youths spend texting or talking on their phones

8 16 to 24 year olds They have higher demands!! Growing up online has shaped how teens and young adults receive, process and act on information. They expect information to be brief, instant and always on (there are no office hours)

9 An example of a social Network diagram. The node with the highest Betweenness centrality is marked in yellow.

10 Peer Endorsement The vast majority of people report the opinion they trust most is from ‘someone like me’. For the first time in our history, peers have bested the wisdom of experts Peer endorsement is the single greatest decision- making accelerant. Through Social Media, peer influence cycles are happening at a velocity never before seen. Decision making is clearly becoming more social

11 90% of college students visit social networking sites on a regular basis Social learning is learners learning from each other Today's students want to document their feelings and insights in a highly timely manner Social learning can increase comprehension of material and create new channels for students to learn. WHY IS SOCIAL LEARNING IMPORTANT? Source: http://elearningindustry.com/social-media-in-education-%E2%80%93-the-bright- side

12 Many instructors are interested in learning how to add social media tools into their curriculum, but they aren’t sure how Social media sites can be a huge distraction for students who aimlessly click through sites It can be challenging to find ways to incorporate activities with social media that promote actual learning. Do students want to keep their Books and Beers separate?

13 We’re going to spend just a short amount of time explaining the tool and focus more on ways to use them for learning activities. If you want help on the technical aspects, please set up a one-on-one training. The learning objective is most important. Social media is a tool to help teach a concept so be sure to not lose sight of the learning for the cool factor. Choose 1 tool to start and make it purposeful. Do not just use social media for the sake of it!

14 Facebook is the world's largest social network, with more than 900 million users. People mainly use it to connect with important people in their life. Facebook is King

15 Good: students can use it to connect with each other outside of the classroom. Good: students can create a Facebook Group to form online study groups Bad: students may want to add you as a “Friend” Facebook Pros & Cons

16 Build a Facebook application: Computer science students can learn valuable skills for the future by taking on a project to create an app that can be used on Facebook. Build a Facebook application Brainstorm: Ask students to collaborate and brainstorm on your classroom's Facebook page. Brainstorm News gathering: Your classroom can follow media outlets or public figures relevant to your latest classroom discussions. News gathering Archived videos: Important lectures, slides, and more can be shared and saved on Facebook. Archived videos Familiarize yourself with students: In large classes, it can sometimes be hard to remember each and every student. Facebook makes it a little easier to connect faces with names. Familiarize yourself with students Flashcardlet: Using Flashcardlet, you can create your own flash cards that students can study on Facebook. Flashcardlet Ways to Use Facebook http://www.onlinecollege.org/2012/05/21/100-ways-you-should-be- using-facebook-in-your-classroom-updated/ Source: 100 Ways You Should Be Using Facebook in Your Classroom

17 Twitter allows you to post your ideas in just 140 characters Letters, numbers, symbols, punctuation and spaces all count as characters on Twitter. What all of this means is, you have to be concise. You have to know exactly what you want to say, and say it in as few words as possible. as few words as possible Twitter Source: http://www.copyblogger.com/twitter-writing/

18 Connect students with content experts who have a Twitter profile Ways to Use Twitter

19 Create fake pages: Ask students to create fake profiles for historical figures, fictional characters, and more. Create fake pages Ways to Use Twitter

20 Allow students to tweet their own notes during lessons and share with their peers Have students follow you and ask them to tweet you about their learning process – including difficulties they face or resources they want to share Ways to Use Twitter Source: http://www.teachhub.com/50-ways-use-twitter-classroom

21 Virtual guest speakers – start a lesson with a video that grabs students’ attention. YouTube can be great for brining in different perspectives. Audio visual is higher up on Bloom’s Taxonomy. Ways to use YouTube

22 Have students create a narrated presentation and upload it to YouTube Record your lectures and post them on YouTube for students to view – students can rewatch! Create an introduction video Create a playlist of video related to a concept – this saves students from wasting their time searching for useless or unsuitable information. Check YouTube.com/Teachers for examples Video Everywhere Ways to use YouTube

23 www.ted.com/talks www.ted.com/talks 1500+ talks to stir your curiosity

24 Over 4300 videos Our library of videos covers K-12 math, science topics such as biology, chemistry, and physics, and even reaches into the humanities with playlists on finance and history. Each video is a digestible chunk, approximately 10 minutes long, and especially purposed for viewing on the computer. "I teach the way that I wish I was taught. The lectures are coming from me, an actual human being who is fascinated by the world around him." —Sallibrary of videos www.khanacademy.org

25 WHAT IS IT? LinkedIn helps people with employment via online networking – like an online resume Allows you to maintain a ‘work life’ profile WAYS TO USE IT Join a Group for join discussions and view job postings Help them establish an online body of work. Recommendations from colleagues or instructors LinkedIn

26 Social bookmarking – extends learning outside of the classroom even after a course ends Social bookmarking site A great example is Scott Shaw’s - https://delicious.com/th irdrowllc https://delicious.com/th irdrowllc Delicious

27 Source: http://www.edudemic.com/2012/12/a-straightforward-guide-to-using-pinterest-in-education/ How to Use Pinterest

28 Many faculty find lesson plan ideas for their classrooms. Ways to Use Pinterest

29 SlideShare is a Web 2.0 based slide hosting service. SlideShare is the world's largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews SlideShare was recently voted amongst the World's Top 10 tools for education & elearning.recently voted There’s a lot of professional content on ShareShare SlideShare

30 Tumblr, Wordpress, or Blogger are popular options Similar to LinkedIn, students or faculty can use these blogging sites to create their online brand. Blogging is a mechanism for students to show off their creative writing skills. An easy way to get a student into blogging it to suggest that they copy the text from their discussion board posts into their blog. Blogging

31 Bb is about to roll out their internal social media so this may reduce the need to go to other sites. Students desire to keep their academic network separate from their personal social network, although they do want an online forum to connect with colleagues...in other words: My Blackboard Profile

32 Share notes This helps make students feel part of a community with increases engagement Chat about setting up study groups Offer support How can students use My Bb?

33 How popular are Social Networks? According to the analysts at Hitwise, social networks in general are more popular than search engines in some parts of the world Facebook’s overall web traffic pulled ahead of Google’s for the first time in the U.S. in March of this year. Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%

34 Why do colleges invest in Social Media? For many of the same reasons they invest in more traditional marketing and advertising Create awareness Encourage connection Inspire loyalty Create ambassadors Recruit best fit students Build powerful relations with alumni Create stronger reputations

35 What is Social Media and how can you use it to enhance student support? Social Media provides context, pictures, words, shared meaning Facebook, YouTube ( some examples –education programme information, housing, orientation, announcements)

36 Video Share/Stream Youtube.eduUstream

37 Questions?


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