1. Copyright © Unidesk Corporation Marketing the Vision

2. ©2015 Unidesk Corporation Segment-based Marketing End-user segments Mid-market Healthcare Enterprise Channel segments Microsoft Citrix VMware

3. ©2015 Unidesk Corporation Persona-based Marketing End-user Strategic C-levels, VPs, directors, managers Technical Architects, engineers, admins Channel Execs/Owners Sales Technical Marketing

4. ©2015 Unidesk Corporation Apply the Lens to Marketing Campaigns End-user CampaignMid-MarketHealthcareEnterprise StrategicXX Technical Partner CampaignMicrosoftCitrixVMware Execs/Owners SalesXX Technical Marketing

5. ©2015 Unidesk Corporation Lead Scoring Demographic and Firmographic Scoring Behavioral Scoring Marketing Scored Lead (MSL)

6. ©2015 Unidesk Corporation MQL -> MSL Nurturing Goals To continue to educated and stay top-of-mind until ready to talk to sales To tell the story of our solution is relevant based on segment and persona

7. ©2015 Unidesk Corporation Execution

8. ©2015 Unidesk Corporation Execution Events Syndication Partner Marketing and Enablement Webinars Content Analysts Other?

9. ©2015 Unidesk Corporation Tracking