1. BUSINESS PLAN Northwind Traders

2. Mission Statement To be the leading provider of adventure vacations for 25- to 35-year-old business professionals in the tri-county region #1

3. Products & Services Adventure travel packages Travel insurance policies Maps and guide books Pre- and post-trip briefings

4. Key Personnel Heather Mitchell, President and CEO Jim Kim, Vice President of Sales and Marketing Richard Bready, Office Manager Amy Egert, Sales Assistant Jae Pak, Business Consultant

5. Market Forecast World forecast for adventure travel vacations (in million arrivals) Destination2005200820112014 Europe1.62.33.14.2 N. America1.42.12.83.5 Rest of World.951.41.92.4 Total3.955.87.810.1

6. Business Concept Hassle-free adventure vacations Customized travel itineraries Detailed knowledge of destinations and activities Full-service travel planning resource

7. Competition General travel agencies  Wide range of destinations  Little knowledge of adventure destinations/activities Other adventure travel agencies  Cater to backpacker market  Target cost-conscious, younger travelers Internet travel sites  Few offer all-in-one planning  Little to no customer support

8. Goals and Financial Forecast Targeted client growth  660 this year  1,400 in year two  2,100 in year three Projected profits  $304,000 by year two  $496,000 in year three

9. Advertising Strategies Public relations (press releases) Shop front (display window, with video) Web site Customer relations (repeat business and referrals) Press advertising