1. Higher Education Careers from Recruitment to Retention Emily Burns. Lynette Mattson. Ashley Sunyog. Nicholas Tomaskovic. Betsy Van Buskirk HiEd 490 Fall, 2015 Pennsylvania State University

2. Research Questions 1.How do different careers in higher education help in the enrollment management/student success funnel? 2.What common themes will emerge among careers relating to enrollment management/student retention fields? 3.How do professionals in higher education measure student success?

3. Recruitment to Retention

4. Common Professions in Enrollment Management Admissions & Enrollment Counselor, Assistant/Associate Director of Admissions, Director of Admissions, Chief Admissions Officer, Dean of Admissions, Chief Enrollment Management Officer, Vice President of Enrollment, Registrar Student Affairs Dean of Students, Dean of Retention, Dean of International Students, Student Life Coordinator, Director of Academic Advising, Director of Residence Life, Residence Life Coordinator

5. Career Competencies Degree Requirements Entry Level- Bachelor’s Degree Mid-Level- Master’s Degree Upper-Level- Doctorate Degree Experience Relative Experience Graduateships/ Internships Recommendations Professional Competencies Exemplary communication skills Knowledge of higher education policies & issues both legal and ethical Diverse knowledge of students Dedication to service excellence Critical thinking skills Organizational skills Proficient technology skills

6. Salary Source: https://www.higheredjobs.com/salary/

7. Benefits Standard vs. Fringe: Type of institution, compensation package Common Fringe Benefits: Health insurance, Retirement (Pension/ 403B), Life insurance, Leave days, Educational benefits, Housing, Dental, Vision, Dependent care Negotiation/ Perks

8. Professional Organizations National Association for College Admissions Counseling (NACAC) American Association of Collegiate Registrars and Admissions Officers (AACRAO) College and University Public Relations and Associated Professionals (CUPRAP) American Marketing Association (AMA) National Academic Advising Association (NACADA) The Student Affairs Collective (SAC) National Association of Student Personnel Administration (NASPA) American College Personnel Administration (ACPA)

9. Our Findings Commonalities in skills required for various position types throughout the funnel: exemplary communication skills (with various population types) problem-solving skills ability to work collaboratively with others multitasking and time management skills ability to be adaptable proactivity a passion for the work intrinsically motivated “Success [in this field] comes from being intrinsically rather than extrinsically motivated and is derived from an inner motivation…that comes from working with students and seeing them be successful. ” -Dr. Gary Lawler, Chancellor of Penn State Hazleton

10. Our Findings Institutional adaptability Mentorship Institutional literature Embracing and embodying the school’s mission Defining student success within the realm of the career Recruiting a student Advising a student Ensuring graduation “You have to get a sense of the institution. What is that institution’s way of doing things, saying things, presenting things? Once you master that, you’re okay.” - Carolyn Buxton, Interim Dean of Students, The College of Wooster

11. References Cherwin, K. (2010, March 23). Why Join a Professional Organization? Retrieved from https://www.higheredjobs.com/articles/articledisplay.cfm?ID=157 Cherwin, K. (2013, March 14). How to Foster Motivation in an Academic Workplace. Retrieved from https://www.higheredjobs.com/articles/articleDisplay.cfm?ID=416 College and University Association for Human Resources. (2015). 2014-15 Salary Surveys: CUPA-HR Surveys, 2014-15. Retrieved from https://www.higheredjobs.com/salary/ Day, D. (2015, March 5). Why Every Institution Needs a Success Funnel. Retrieved from http://www.collegiateproject.com/every-institution-needs-success-funnel Dotinga, R. (2008, July 18). The Benefits of College Life. The Chronicle of Higher Education, 54(45). Retrieved from http://chronicle.com/article/The-Benefits-of-College-Life/23940 Harrison, L. (2014). How Student Affairs Professionals Learn to Advocate: A Phenomenological Study. Journal of College and Character, 15(3), pp. 165-178. Retrieved 20 Sep. 2015, from doi:10.1515/jcc-2014-0020 Hodum, J., & James, G. (2010). An Observation of Normative Structure for College Admission and Recruitment Officers. The Journal of Higher Education, 81(3), 317-338.

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