1. Titan Raga Contemporary elegance in ethnic design… “for” Contemporary women Presented by Vidya Dinesh Nair

2. Market Only 25% of Indian Population owns watches 18-25 yrs make up bulk of population Women’s watch- downsized versions of gents watch Increase in middle class, life style spending

3. Target market size – > 442 million Competitors – Egana’s Pierre Cardin, Citizen’s Eco drive, Chinese watches Marketing Objective – penetrate 5% annually

4. Pricing - between 1400-5000Rs Positioning – Contemporary design with ethnic touch with identity for middle class women of age 20-50 Promotion – Ad and media mix, brand ambassador and encouraging multi ownership Distribution - Exclusive Raga stores, multi- brand stores and online stores