1. Faculty of Science and Technology AU Branding in AEC 1

2. S&T Vision To be an internationally recognized center of academic and professional excellence of Science & Technology in Thailand 2 Faculty of Science and Technology AU Branding in AEC

3. S&T Missions The Faculty of Science & Technology is determined to produce:  Graduates with the ability to work as a team with analytical, problem solving, decision-making, communication and practical skills.  Internationally accepted research works in selected fields.  Socially and ethically responsible graduates. Faculty of Science and Technology AU Branding in AEC 3

4. Stakeholder’s Expectations Students  Quality teaching  Consistent use of English  Learn from Expert  International recognition  Pastoral care  Graduation in four years Faculty of Science and Technology AU Branding in AEC 4

5. Stakeholder’s Expectations Parents  English proficiency  Good environment  Industry acceptance (international and well known businesses and organizations)  Qualified instructors  Entrepreneurship Faculty of Science and Technology AU Branding in AEC 5

6. Stakeholder’s Expectations Employers Produces graduates who are/have  Ready to work  Fast learner  Good work attitude  Good communication skill  Self-discipline Faculty of Science and Technology AU Branding in AEC 6

7. Stakeholder’s Expectations AU Executives  High quality graduates  Academic excellence Faculty of Science and Technology AU Branding in AEC 7

8. Stakeholder’s Expectations Faculty Members  Decent remuneration  Quality of working life  Authentic support for research Faculty of Science and Technology AU Branding in AEC 8

9. Core Competencies and Uniqueness  Lecturers with real-world experiences and well known by the industries  Industry links and collaborations  Graduates with practical knowledge and well versed in both IT and business Faculty of Science and Technology AU Branding in AEC 9

10. Brand Values Features and Attributes  English proficiency  Up-to-date curriculum  Professional and inspirational lecturers  Innovation  Learning by doing Faculty of Science and Technology AU Branding in AEC 10

11. Brand Values Benefits  Easy to get a job with high salary Faculty of Science and Technology AU Branding in AEC 11

12. Brand Message Cool Life, Bright Future Faculty of Science and Technology AU Branding in AEC 12